Tech Marketing Predictions for 2026

Tech Marketing Predictions for 2026

Author: Firebrand December 4, 2025 Duration: 39:49
Are you worried about your current B2B marketing strategy in the new year? The landscape is shifting rapidly, dominated by AI search and a tightening focus on efficiency. If you're still relying on old SEO tactics and gated content, you're falling behind. On this episode of FiredUp!, we dive into the most critical marketing predictions for 2026. We break down the rise of Generative Engine Optimization (GEO), the shift in PR spending to executive thought leadership, and the urgent need to use ...

Navigating the chaotic world of startup marketing requires a specific kind of energy, and that's exactly what you'll find in FiredUp!-The Startup Marketing Podcast. Created by the team at Firebrand, this series cuts through the hype to deliver actionable insights for marketers at both early and late-stage companies. Every episode feels like a candid conversation with a colleague who's been in the trenches, blending interviews with seasoned marketing leaders with the hosts' own practical analysis. You'll hear specific, real-world discussions on everything from crafting a PR narrative and executing content strategies to the mechanics of sustainable growth marketing. The focus is always on tangible tactics to build a recognizable brand and create genuine demand, without the fluff. It's a resource that acknowledges the high-stakes, fast-paced environment its audience operates in, offering not just strategies but a sense of camaraderie. Tune into this podcast for a weekly dose of focused signal, delivered with the relatable and occasionally noisy fun that comes from people who genuinely love the craft of marketing in the startup sphere.
Author: Language: en-us Episodes: 100

FiredUp! - The Startup Marketing Podcast
Podcast Episodes
How AI Can Power Personal Connections with Dave Sifry [not-audio_url] [/not-audio_url]

Duration: 56:24
In an era where our digital connections far outnumber face-to-face interactions, we struggle with remembering, let alone maintaining, our Rolodex of network connections. But imagine if there was a way to store all of you…
Setting Up a Fractional CMO for Success with Jessica Zall [not-audio_url] [/not-audio_url]

Duration: 51:17
Startups often need strategic marketing leadership but not necessarily the full-time commitment of a traditional CMO. Enter the fractional CMO- an experienced marketing executive who comes in to provide high-level guidan…
Lessons from a Year of Podcasting [not-audio_url] [/not-audio_url]

Duration: 30:23
FiredUp! has officially been in production for a full year! As we celebrate this milestone, our team wanted to sit down and bring you a special episode as we reflect on how far we have come as podcasters, the lessons lea…
How to Avoid Burnout [not-audio_url] [/not-audio_url]

Duration: 21:51
Burnout is a real struggle in the fast-paced world of startup marketing. It's that feeling of being mentally, physically, and emotionally drained, leaving you demotivated and unable to perform at your best. This week, ep…
Announcing Funding in H2 2024 [not-audio_url] [/not-audio_url]

Duration: 49:14
The startup funding landscape is constantly evolving, and in 2024, the rules of the game have changed once again. Although we are still down from the peak of funding in Q4 of 2021, we are slowly working our way back up w…
Unlocking New Use Cases with Neha Bajwa [not-audio_url] [/not-audio_url]

Duration: 46:54
Most startups start fairly narrowly solving a particular niche problem. As they grow, the goal is to tackle adjacent use cases or vertical sectors using the same technology they started with. Neha Bajwa, the Vice Preside…
Starting Out with Account-Based Marketing with Ajay Khanna [not-audio_url] [/not-audio_url]

Duration: 46:39
Often for an early-stage startup, big account-based marketing (ABM) platforms can be too complex, too expensive, and ill-fitting for the stage of business they’re presently operating in. Yet, they still want to take some…
How to Take Your Startup to the Next Level with Michelle Denogean [not-audio_url] [/not-audio_url]

Duration: 34:04
Scaling a startup is no easy feat; what works to get a business off the ground often doesn’t translate into driving sustainable growth. Michelle Denogean, a seasoned professional with over 20 years of experience in the s…
Lead Scoring Challenges with Arman Khayyat [not-audio_url] [/not-audio_url]

Duration: 44:21
While lead scoring is a critical strategy that startup marketers use to prioritize their most promising prospects, it doesn’t come easy. This highly sought-after marketing strategy still has a lot of points of contention…
How Agencies Price Their Work [not-audio_url] [/not-audio_url]

Duration: 31:12
As a startup, understanding how an agency builds its pricing, will equip you with the understanding to set a scope of work more accurately, agree on a budget quickly, and help you be a better partner overall. That’s why…