The Biggest News of 2024

The Biggest News of 2024

Author: Firebrand December 26, 2024 Duration: 41:37
2024 had a lot in store when it came to the news stories that shaped our industry. The Firebrand team dives into the re-election of Donald Trump, the impending effects of the Federal Reserve interest rate cuts, what this year’s advancements in AI can tell us about what’s to come, and so much more! This week, episode 68 of the FiredUp! podcast is about the biggest news of 2024! Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guide...

Navigating the chaotic world of startup marketing requires a specific kind of energy, and that's exactly what you'll find in FiredUp!-The Startup Marketing Podcast. Created by the team at Firebrand, this series cuts through the hype to deliver actionable insights for marketers at both early and late-stage companies. Every episode feels like a candid conversation with a colleague who's been in the trenches, blending interviews with seasoned marketing leaders with the hosts' own practical analysis. You'll hear specific, real-world discussions on everything from crafting a PR narrative and executing content strategies to the mechanics of sustainable growth marketing. The focus is always on tangible tactics to build a recognizable brand and create genuine demand, without the fluff. It's a resource that acknowledges the high-stakes, fast-paced environment its audience operates in, offering not just strategies but a sense of camaraderie. Tune into this podcast for a weekly dose of focused signal, delivered with the relatable and occasionally noisy fun that comes from people who genuinely love the craft of marketing in the startup sphere.
Author: Language: en-us Episodes: 100

FiredUp! - The Startup Marketing Podcast
Podcast Episodes
Email Marketing in the AI Era [not-audio_url] [/not-audio_url]

Duration: 38:39
In an era of constant change in the digital marketing world, email marketing remains a powerful and consistent channel for connecting with audiences. To better understand how this seemingly old-school communication metho…
How to Combat Ad Fraud with Rich Kahn [not-audio_url] [/not-audio_url]

Duration: 43:30
Last year, over $700 billion was spent on digital marketing. Of that, $140 billion was stolen by fraudsters. Let’s face it: it’s no longer a question of whether you have fraud, but a question of how much fraud is affecti…
Building a CEO's Personal Brand with Loreta Tarozaite [not-audio_url] [/not-audio_url]

Duration: 40:07
With the increase in AI-created content, having an authentic personal brand built by your CEO is more important than ever to stand out. But how does one go about deciding what their personal brand even i, and what are th…
An Introduction to GEO with Shane Jordan [not-audio_url] [/not-audio_url]

Duration: 31:24
Generative Engine Optimization (GEO) is rapidly emerging as the next frontier of search strategy. As AI chatbots like ChatGPT and Google’s AI overviews transform how people seek information, brands must adapt their conte…
What is Happening at TechCrunch? [not-audio_url] [/not-audio_url]

Duration: 37:38
TechCrunch has been a pivotal publication in the startup and tech ecosystem since its founding in 2005 by Mike Arrington. From its origins as a tech blog to becoming a major media property, TechCrunch has undergone signi…
What's New in Cybersecurity PR with Nick Lagalante [not-audio_url] [/not-audio_url]

Duration: 46:45
The world of PR is constantly changing, but nowhere is it evolving as fast as in the cybersecurity space. The stakes are higher, threats lurk around every corner, and well-planned PR strategies often need to take a back…
Marketing in the Era of Uncertainty [not-audio_url] [/not-audio_url]

Duration: 37:14
In the world of startup marketing, uncertainty isn’t just a buzzword– it’s a daily reality. Whether it’s tariffs, rising interest rates, or the rising popularity of AI, marketing leaders are finding themselves in a chall…
Converting Trials Into Paying Customers with Claire Heginbotham [not-audio_url] [/not-audio_url]

Duration: 52:56
As marketers, we spend a lot of our time getting people to sign up on our website, converting them into leads. Too often, the job can feel done after this, but we’re far from it. Those free trial and freemium users need…
Why Your Content is Getting No Clicks [not-audio_url] [/not-audio_url]

Duration: 38:11
Getting your startup’s message heard can feel like an uphill battle. And in the crowded startup market, making your message crystal clear isn’t just a nice-to-have but a matter of survival. To help you stay afloat, Nicol…
How to Attract VC Attention with Kyle York [not-audio_url] [/not-audio_url]

Duration: 40:25
Navigating the competitive world of venture capital can be challenging for emerging entrepreneurs in need of funding. So, to uncover the secrets of VC engagement, we sat down with Kyle York, the co-founder and CEO of Yor…