Unlocking The Full Power of HubSpot with Fiona Smith

Unlocking The Full Power of HubSpot with Fiona Smith

Author: Firebrand October 16, 2025 Duration: 31:52
Is HubSpot causing more headaches than pipeline? Many startups and scale-ups fall into the trap of improper setup, leading to chaotic workflow creation and a dysfunctional marketing-to-sales handoff. On this episode of FiredUp!, we dive deep with Fiona Smith on how to unlock the full power of HubSpot. Learn the best practices for setting up scalable life cycle stages, integrating with tough systems like Salesforce, and creating a continuous feedback loop that drives true customer retention an...

Navigating the chaotic world of startup marketing requires a specific kind of energy, and that's exactly what you'll find in FiredUp!-The Startup Marketing Podcast. Created by the team at Firebrand, this series cuts through the hype to deliver actionable insights for marketers at both early and late-stage companies. Every episode feels like a candid conversation with a colleague who's been in the trenches, blending interviews with seasoned marketing leaders with the hosts' own practical analysis. You'll hear specific, real-world discussions on everything from crafting a PR narrative and executing content strategies to the mechanics of sustainable growth marketing. The focus is always on tangible tactics to build a recognizable brand and create genuine demand, without the fluff. It's a resource that acknowledges the high-stakes, fast-paced environment its audience operates in, offering not just strategies but a sense of camaraderie. Tune into this podcast for a weekly dose of focused signal, delivered with the relatable and occasionally noisy fun that comes from people who genuinely love the craft of marketing in the startup sphere.
Author: Language: en-us Episodes: 100

FiredUp! - The Startup Marketing Podcast
Podcast Episodes
The Rules of Rapid Response in PR [not-audio_url] [/not-audio_url]

Duration: 40:34
In the fast-paced world of breaking news, the ability to quickly insert your brand’s voice and expertise can make all the difference. This week, the Firebrand team dives into the art of “rapid response”- the proactive me…
The State of Podcasting [not-audio_url] [/not-audio_url]

Duration: 39:56
With more and more B2B brands entering the podcasting space every day, you may be wondering what one can really gain from joining the pool of podcasters already using this medium as an extension of their brand. The Fireb…
The Lost Art of B2B Product PR [not-audio_url] [/not-audio_url]

Duration: 44:17
Ten years ago, the world of B2B product PR looked very different than it does today. There has been a shift from treating product news as a story in itself to a model where product news is more of a reason to cover your…
A Guide to Gated Assets [not-audio_url] [/not-audio_url]

Duration: 48:59
Gated assets are a great way to share your expertise, give your unique point of view, and offer something of value, all in a way that generates leads. But it’s important to understand that not all content should be gated…
How to Launch Your Company from Stealth [not-audio_url] [/not-audio_url]

Duration: 26:05
In Q2, 2024, VCs pumped 3.9 Billion dollars into pre-seed, angel, and seed round companies. That’s over 1,500 companies in that quarter alone. Given this, it is more important than ever that when it comes time to launch…
The Role of Marketing in Driving Revenue with Christine Schaefer [not-audio_url] [/not-audio_url]

Duration: 43:21
Everything that people do in a for-profit company is done to drive revenue. More specifically, marketing plays a critical role in driving revenue and pipeline growth. Christine Schaefer, CMO of CrashPlan, joins us on the…
How to Create Corporate Messaging [not-audio_url] [/not-audio_url]

Duration: 42:33
Messaging, in essence, is what we agree to say (or not to say) about a particular topic. But when it comes to corporate messaging, it goes much deeper than that. Corporate messaging is what you agree to say about the com…
How to Recruit a Marketing Team with Chris Jensen [not-audio_url] [/not-audio_url]

Duration: 34:32
As the economy rebounds and marketing teams prepare to open new positions, it’s essential for startups to adapt their hiring strategies to reflect the market we’re in. Recruitment expert Chris Jensen joins the podcast to…
How to Improve Your Copywriting [not-audio_url] [/not-audio_url]

Duration: 45:18
Writing compelling copy is an art form that requires constant refinement. Too often, we fall prey to the “rules” of writing we have adopted over time that limit us more than they help us. In this episode, the Firebrand t…