When Not to Use AI

When Not to Use AI

Author: Firebrand May 28, 2026 Duration: 32:12
AI has enormous potential to accelerate our workflows and to accelerate content production, but it can also slow things down. While generative AI tools have enormous potential to speed up your daily marketing operations, relying on them for all of your external communications is creating a massive hidden tax on your productivity. Many marketing teams are trapped in a cycle of relying on automated content, only to find that their messaging has become completely bland, flat, and filled with ina...

Navigating the chaotic world of startup marketing requires a specific kind of energy, and that's exactly what you'll find in FiredUp!-The Startup Marketing Podcast. Created by the team at Firebrand, this series cuts through the hype to deliver actionable insights for marketers at both early and late-stage companies. Every episode feels like a candid conversation with a colleague who's been in the trenches, blending interviews with seasoned marketing leaders with the hosts' own practical analysis. You'll hear specific, real-world discussions on everything from crafting a PR narrative and executing content strategies to the mechanics of sustainable growth marketing. The focus is always on tangible tactics to build a recognizable brand and create genuine demand, without the fluff. It's a resource that acknowledges the high-stakes, fast-paced environment its audience operates in, offering not just strategies but a sense of camaraderie. Tune into this podcast for a weekly dose of focused signal, delivered with the relatable and occasionally noisy fun that comes from people who genuinely love the craft of marketing in the startup sphere.
Author: Language: en-us Episodes: 100

FiredUp! - The Startup Marketing Podcast
Podcast Episodes
AI Search Monitoring Using Scrunch with Kevin White [not-audio_url] [/not-audio_url]

Duration: 31:49
Traditional SEO rankings are no longer enough to guarantee visibility as B2B buyers shift their research to AI engines like ChatGPT, Perplexity, and Claude. For many startup marketers, these platforms represent a blank s…
Turning Events Into PR Wins [not-audio_url] [/not-audio_url]

Duration: 37:02
Event season is back, and for many marketers, it feels like a high-stakes gamble. You’ve invested in the floor space, the logistics, and the senior team's travel, but breaking through the noise of a crowded conference ce…
Hiring Your First Sales Team with Andrew Boos [not-audio_url] [/not-audio_url]

Duration: 41:00
In 2026, B2B buyers are more insulated than ever. The explosion of AI-generated emails and automated cold calls has made it nearly impossible for startups to break through using traditional spray and pray tactics. On thi…
How to Announce New Products in 2026 [not-audio_url] [/not-audio_url]

Duration: 31:16
The pace of software development is accelerating at an unprecedented rate, driven by AI tools like Cursor and Claude Code that allow companies to launch features faster than ever before. For startup marketers, this speed…
What’s New in Funding News? [not-audio_url] [/not-audio_url]

Duration: 33:09
You’ve spent months pitching investors, navigating due diligence, and finally closing your latest round of funding, only to realize that announcing it is harder than ever. With over 3,300 VC deals per quarter and a shrin…
AI Agents and Vibe-Coding in PR [not-audio_url] [/not-audio_url]

Duration: 43:24
Is AI coming for your PR job, or is it just coming for the tedious parts of your workflow? Many communications professionals are stuck in ChatGPT limbo—using basic prompts but failing to unlock the true potential of AI a…
The Secrets of Rapid Response and Newsjacking [not-audio_url] [/not-audio_url]

Duration: 35:38
In the hyper-competitive tech landscape of 2026, waiting for your own "big news" isn't enough to stay relevant. Startups often struggle to break into top-tier publications or build relationships with new reporters becaus…
Burning Questions About Tech Marketing [not-audio_url] [/not-audio_url]

Duration: 32:09
As the first quarter of 2026 hits its stride, marketing leaders are facing a new kind of pressure. The traditional marketing playbooks are being rewritten by the shift from keyword-based SEO to AI-driven search. Are you…
Go-to PR Strategies for 2026 [not-audio_url] [/not-audio_url]

Duration: 47:51
In the crowded tech landscape of 2026, building brand awareness isn't just about flashy logos or polished websites; it's about breaking through the digital noise with authentic human connection. The challenge right now i…
Why OOH is Working for Startups in 2026 with Ty Tinker [not-audio_url] [/not-audio_url]

Duration: 30:27
In an era of digital ad fatigue, how does a startup break through the noise to build real-world authority? Startup marketers are feeling the burn of skyrocketing CPAs on social platforms and a growing distrust of purely…