497 What's Happening At CrossFit With New CEO Don Faul

497 What's Happening At CrossFit With New CEO Don Faul

Author: Justin Tamsett | Fitness Business Leader May 9, 2023 Duration: 47:58

Don Faul, the CEO of CrossFit, is passionate about harnessing the power of community for fitness. In this interview, JT talks with Don about the hugely popular CrossFit Games, which are so beloved among fans, and what he plans to bring to the table as CrossFit's newest leader.  CrossFit delivers a top-tier fitness experience for all loyal devotees. It's rooted in building meaningful connections and celebrating solidarity during intense physical challenges. 

Since we launched The Fitness Business Podcast, I have personally stalked the CrossFit CEOs and head office to get someone on the show.  And while my background is a big box club owner, there is so much I love about CrossFit as a brand and exercise modality.

Don Faul, an exemplary leader with a distinguished U.S Marine Corps background and extensive CrossFit experience, was named the CEO of CrossFit in August 2022. He's certainly no stranger to success - he'd been at countless technology companies like Pinterest and Google in high-level roles before joining us. His impressive résumé included being Facebook's VP of Global Online Operations, as well as Manager for Sales & Operations at Google. 

Get the shownotes here: https://fitnessbusinesspodcast.com/497

 


Running a fitness facility means balancing a dozen spinning plates at once, from member happiness to keeping your team engaged and the bottom line healthy. While plenty of conversations in the industry fixate on getting new leads in the door, Fitness Business Podcast: Leadership, Innovation, and Profit digs into what happens after they join. Host Justin Tamsett, known widely as JT, operates from a core belief: sustainable growth isn't just about marketing, but about mastering the human elements of leadership and creating a business people don't want to leave-neither your members nor your staff. In each episode, you'll hear JT's straightforward, actionable advice drawn from his deep experience as a global fitness business leader. The discussions move beyond theory to tackle the real operational challenges gym owners and managers face daily, focusing on practical strategies to improve member retention, foster a loyal company culture, and implement innovations that drive genuine profit. This isn't a surface-level chat; it's a dedicated resource for those ready to build a more resilient and impactful fitness business. If you're tired of the constant churn and seeking a smarter path to long-term success, this podcast offers the grounded perspective and leadership insights often missing from the conversation.
Author: Language: English Episodes: 100

Fitness Business Podcast: Leadership, Innovation, and Profit
Podcast Episodes
487 Thinking Ahead: Building Your Employer Brand [not-audio_url] [/not-audio_url]

Duration: 30:22
The average job applicant looks at 16 job opportunities in every job search. The workplace has changed, and it's not going back to the way it was. Richard Hadden, co-author of the Contented Cows Leadership book series, e…
486 How to Use Video to Tell Your Story with Mason Bendewald [not-audio_url] [/not-audio_url]

Duration: 43:07
Mason Bendewald has helped build top fitness companies and coached trainers to become on-camera fitness stars. If you can spark imagination with the foundations of a well-told story, you will get people to turn their hea…
484 Jenn Kuehn: What is Happening with Group Fitness [not-audio_url] [/not-audio_url]

Duration: 41:14
Calling all group fitness instructors...this episode is the state of the union address for Group Fitness! Jenn delivers the latest trends in group fitness, as well as the current industry benchmarks around group fitness…
482 The Value Proposition for Being a WARRIOR [not-audio_url] [/not-audio_url]

Duration: 39:21
Are you a fitness business operator whose group fitness schedule could use a little refresh? Are you a fitness business operator still recovering financially from the pandemic? If you answered yes to one or both of those…
481 Mindy Weinstein: The Power of Scarcity in Marketing [not-audio_url] [/not-audio_url]

Duration: 29:31
What makes us buy the things we do? What triggers the fear of missing out, also known as FOMO. These are real questions that marketing directors in the fitness industry need to ask themselves. Our guest, Mindy Weinstein,…
479 Master the Chemistry of Change with Cassandra Worthy [not-audio_url] [/not-audio_url]

Duration: 27:57
After a $5 billion company acquisition, Cassandra Worthy, frustrated and stressed, almost quit her job. Just another top talent voluntarily resigning during a significant organizational change. Instead, she woke up one d…
478 How to Build a Brand with Personality with Debbie O'Connor [not-audio_url] [/not-audio_url]

Duration: 31:10
Why is it that some brands and logos seem to hit our 5 senses stronger than other brands? In today's episode, Brand Strategist and Brand Magic author, Debbie O'Connor, shares steps to update your brand so it oozes person…