519 Mastering the Instagram Algorithm with Joanne Hernon

519 Mastering the Instagram Algorithm with Joanne Hernon

Author: Justin Tamsett | Fitness Business Leader September 19, 2023 Duration: 29:15

Discover the secrets to mastering the Instagram algorithm and boosting your business! Tune in to the latest episode of the Fitness Business podcast to learn from social media maven Joanne Hernan.

Joanne Hernan has over 17 years of experience working with Instagram and other social media platforms. She is known for her expertise in mastering the Instagram algorithm and creating authentic and engaging content.

Summary:

Joanne Hernan joins the Fitness Business podcast to discuss how to master the Instagram algorithm and use social media to grow your business. She emphasizes the importance of authenticity, consistency, and creating great content. Joanne explains that the Instagram algorithm looks at various data points, such as user behavior, content engagement, and hashtags, to determine what content to prioritize in users' feeds. She also shares tips for leveraging Instagram stories and reels to increase visibility and engagement. Joanne encourages listeners to conduct an audit of their Instagram accounts to identify areas for improvement, and offers a free audit tool to help with this process.

Get show notes: https://fitnessbusinesspodcast.com/519

 

0:00:06 Introduction to the importance of social media for businesses
0:01:03 Sponsorship message from Hapana
0:02:28 Myzone's Fitbizpiration segment
0:02:36 Top three suggestions for getting content seen on Instagram
0:03:33 Sponsorship message from Myzone
0:04:02 Introduction to the interview with Joanne Hernan
0:04:35 Definition of the Instagram algorithm
0:07:01 Signals that Instagram uses to understand content preferences
0:09:21 Instagram's consideration of user-posted content and captions
0:12:26 Leveraging the algorithm for success on Instagram
0:15:30 Importance of branding and addressing customer problems in posts
0:16:37 Creating a professional persona for target audience
0:17:50 Reels have a bigger reach and longer shelf life than stories
0:19:32 Using an Instagram account audit to identify areas for improvement
0:21:30 Contact information for Joanne and subscription link provided
0:22:46 Quickfire Five introduction for next week's guest, Hank Ebling
0:23:20 Hank's guilty pleasure: chocolate chip cookies
0:24:21 Productivity habit: getting up early
0:24:49 Calming activity: cooking
0:25:57 Book recommendation: "Magic Words" about persuasion and relationships
0:27:03 Pitch for next week's episode on handling customer complaints
[0:28:24] Thank yous
[0:28:24] Founding partner, Active Management
[0:28:24] Partners: myzone warrior instructor, Academy, Body Map, Hapana
[0:28:24] Advertisers: Rex, Roundtables, Mxmetrics
[0:28:24] Leaving a legacy

Running a fitness facility means balancing a dozen spinning plates at once, from member happiness to keeping your team engaged and the bottom line healthy. While plenty of conversations in the industry fixate on getting new leads in the door, Fitness Business Podcast: Leadership, Innovation, and Profit digs into what happens after they join. Host Justin Tamsett, known widely as JT, operates from a core belief: sustainable growth isn't just about marketing, but about mastering the human elements of leadership and creating a business people don't want to leave-neither your members nor your staff. In each episode, you'll hear JT's straightforward, actionable advice drawn from his deep experience as a global fitness business leader. The discussions move beyond theory to tackle the real operational challenges gym owners and managers face daily, focusing on practical strategies to improve member retention, foster a loyal company culture, and implement innovations that drive genuine profit. This isn't a surface-level chat; it's a dedicated resource for those ready to build a more resilient and impactful fitness business. If you're tired of the constant churn and seeking a smarter path to long-term success, this podcast offers the grounded perspective and leadership insights often missing from the conversation.
Author: Language: English Episodes: 100

Fitness Business Podcast: Leadership, Innovation, and Profit
Podcast Episodes
507 The Latest Design Trends for Gyms with Rudy Fabiano [not-audio_url] [/not-audio_url]

Duration: 47:49
How have you prepared your facility's design to meet changing user expectations? According to today's guest, more dedicated space for recovery, member entrance and lobby areas are just a few of the top trends in club ren…
506 Gender in the Gym: Women's Approach to Health and Fitness [not-audio_url] [/not-audio_url]

Duration: 39:49
Attention gym owners! Are you truly aware of women's distinct desires and preferences regarding fitness and wellness? Extensive research indicates their needs often differ from men in the same age group. As a gym owner,…
505: The Future of Fitness Is In Exercise Modification [not-audio_url] [/not-audio_url]

Duration: 23:06
Natalie Carey is a fitness expert who believes that exercise modification and inclusivity for all bodies is the key to financial success in the fitness industry. In this episode of the Fitness Business podcast, Natalie s…
504: John Briggs: Avoiding Burnout in the Workplace [not-audio_url] [/not-audio_url]

Duration: 34:48
Today, you'll feel refreshed as you learn how to prevent workplace burnout by creating a healthy environment, not only for your employees, but also for yourself. Listen along as our industry expert, John Briggs, author a…
502 Gender in the Gym: Men's Approach to Fitness and Health [not-audio_url] [/not-audio_url]

Duration: 29:58
Dr. Sarah Marion is a fitness industry expert with a new study titled "Gender in the Gym." In this two-part series, she discusses the research findings for men and women. In this episode, she delivers the research findin…
499 Hosting and Planning Fitness Retreats with Lauren George [not-audio_url] [/not-audio_url]

Duration: 37:03
Ever think about organizing a fitness retreat? Lauren George provides the key components needed to organize, host and successfully market an amazing fitness adventure with your friends, members or clients. Fitness retrea…
498 Body Language to Be Camera and Stage Ready with Sharlene Lynch [not-audio_url] [/not-audio_url]

Duration: 37:10
Body language is the nonverbal signals used to communicate. In a professional setting like an interview, the way you carry yourself tells the interviewer a lot about your personality. Sharlene Lynch is a Body Language ex…