524 Mastering the Art of Selling Personal Training with Anthony Amen

524 Mastering the Art of Selling Personal Training with Anthony Amen

Author: Justin Tamsett | Fitness Business Leader October 17, 2023 Duration: 37:46

Learn how to take your personal training business to new heights with Anthony Amen, the owner and visionary behind Redefine Fitness in New York.   Anthony shares his expertise in selling personal training. He emphasizes the importance of knowing how to sell to help more people and make a difference in their lives. He discusses the steps to take before starting the sales process, including creating a welcoming and clean gym environment, making a personal connection with potential clients, and offering a tour that focuses on building rapport. He also highlights the importance of role-playing to improve sales skills and overcome objections. Anthony concludes by explaining the key elements of a successful fitness assessment and the importance of asking for the sale.

Check out the show notes here:  https://fitnessbusinesspodcast.com/524


Running a fitness facility means balancing a dozen spinning plates at once, from member happiness to keeping your team engaged and the bottom line healthy. While plenty of conversations in the industry fixate on getting new leads in the door, Fitness Business Podcast: Leadership, Innovation, and Profit digs into what happens after they join. Host Justin Tamsett, known widely as JT, operates from a core belief: sustainable growth isn't just about marketing, but about mastering the human elements of leadership and creating a business people don't want to leave-neither your members nor your staff. In each episode, you'll hear JT's straightforward, actionable advice drawn from his deep experience as a global fitness business leader. The discussions move beyond theory to tackle the real operational challenges gym owners and managers face daily, focusing on practical strategies to improve member retention, foster a loyal company culture, and implement innovations that drive genuine profit. This isn't a surface-level chat; it's a dedicated resource for those ready to build a more resilient and impactful fitness business. If you're tired of the constant churn and seeking a smarter path to long-term success, this podcast offers the grounded perspective and leadership insights often missing from the conversation.
Author: Language: English Episodes: 100

Fitness Business Podcast: Leadership, Innovation, and Profit
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