Are you looking for a unique and effective way to market your gym, attract new members and retain members and staff? Podcasting is the answer. In this episode, we chat with podcast producer Jamie Kennedy, exploring how gyms can leverage podcasts to build community, increase member and staff retention, and position themselves as thought leaders in the fitness industry.
Key Takeaways:
- Podcasting is a powerful storytelling tool. Use it to share your gym's story, highlight member success stories, and provide valuable fitness tips and advice.
- Podcasting can improve member retention. By providing valuable content and fostering a sense of belonging, podcasts can help keep members engaged and motivated.
- Podcasting can position your gym as a thought leader. By sharing expert insights and industry knowledge, you can establish your gym as a go-to resource for fitness information.
Podcasting can be a valuable tool for gym leaders who want to increase their visibility, build community, and attract new members. Listen to this episode to create a successful podcast that will help your gym stand out from the competition.
Our favourite quotable moments:
"Storytelling is an incredible way to sell your offering, your product, your service." - Jamie Kennedy
"Podcasts can be a great tool for the top of the marketing funnel (building awareness)." - Jamie Kennedy
"Your job is to create a podcast that is helping solve your target audience's biggest struggles." - Jamie Kennedy
If you're loving the podcast, please leave a review on Spotify or Apple Podcasts!
Resources:
Fitness Business Podcast's LinkedIn Community
Mystery Shopping for Fitness Businesses - Website
Jamie Kennedy - LinkedIn
Brave Moon Podcasts - Website
Resources:
Free podcast launch guide for leaders in health & fitness - Download today.
Podcastle - Podcast recording and transcription platform option 1. First 3 hours are free.
Riverside - Podcast recording and transcription platform option 2.
Acast - Podcast hosting platform option 1.
Libsyn - Podcast hosting platform option 2.
Building a StoryBrand by Donald Miller
Stories that Stick by Kindra Hall
Wise Words Guest:
Dr Paul Bedford - Website
LinkedIn
Instagram
Facebook
YouTube
In The Trenches With A REXer:
Troy Morgan - Website and LinkedIn
Willows Gym - Website
Sponsor's Pitch:
MXMetrics - Website and LinkedIn
Jason Abucejo - LinkedIn
REX Trusted Suppliers:
ROR Partners - Website
Precor - Website
Performance Foods - Website
REX Roundtables - Website and Email
About Your Host: Justin "JT" Tamsett is a seasoned fitness industry veteran and passionate advocate for promoting physical activity. His mission is to reduce the health care costs across the globe by having more people move and move more often. JT's hope is that his daughter Zoe can grow up in a world full of opportunity rather than one where governments and communities don't have the burden of an ageing and sickening population. With over 30 years of experience, JT has owned gyms, coached fitness classes, and now specialises in business coaching for fitness entrepreneurs.
Through his company, Active Management, JT provides guidance and support to gym owners worldwide, empowering them to build successful businesses and contribute to a healthier society. He also leads 8 REX Roundtables in the US and Australia, spoken at over 40 conferences in 23 countries, and consulted with gyms worldwide. JT's commitment to improving health extends beyond his professional endeavours, as he has also dedicated himself to coaching various sports and actively participates in industry organisations.
Related: start a podcast, start a podcast business, fitness business marketing strategies, podcast marketing strategy, podcast marketing trends, podcast marketing online, podcast marketing tips, fitness business ideas, fitness business growth, member retention
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