Are you a gym owner, fitness entrepreneur, or wellness professional looking to inject some serious fun and engagement into your business? In this episode, host JT Tamsett and guests dive deep into the secrets of creating a customer-centric experience that keeps people coming back for more. Drawing inspiration from the wildly successful Savannah Bananas baseball team and social media marketing guru Richard Toutounji, this episode provides actionable insights on how to make your fitness studio, health club, or personal training business stand out from the crowd. Learn how to build a strong community, craft engaging content, and gamify your workouts to drive client retention and boost your bottom line. Get ready to transform your business into the place everyone is talking about!
Key highlights from the episode:
- Spice up your Socials: Learn Richard Toutounji's six elements of engaging social media content: Surprise, Shock, Relatability, Personalization, Timeliness, and Playfulness to create a marketing strategy that pops!
- Embrace the "Fans First" Mentality: Discover how Jared Orton and the Savannah Bananas put their fans at the heart of everything they do, creating a unique and unforgettable experience.
- Gamify Your Fitness: Explore the power of gamification to drive motivation and engagement in your clients' workouts with Jay Worthy from MyZone.
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Quotes:
"We feel like the critical mission of our team is to make baseball fun." - Jared Orton
"We exist to create the best possible experience for our fans and every key stakeholder within the organization is aiming directly towards that." - Jared Orton
"Don't take things too seriously, especially on social media. It is a platform to be playful as well." - Richard Toutounji
Resources:
Fitness Business Podcast's LinkedIn Community
Mystery Shopping for Fitness Businesses - Website
Jared Orton - LinkedIn
Savannah Bananas - Website
Jared's Book Recommendation - Unreasonable Hospitality
Merch Sponsor:
REX Roundtables - Website and Email
REX Leadership Academy - Website
Be a Merch Sponsor - Here
REX Wise Words:
Richard Toutounji - LinkedIn, Facebook and Instagram
COM Marketing - Website
Trusted Suppliers:
Eleiko - Website
ABC Fitness - Website
Instinctive Insights - Website
Budderfly - Website
About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society
Related: Client acquisition, member engagement, fitness marketing, gym growth, customer experience, fitness trends, health and wellness, fitness industry, gym management, business strategy
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