Personal Training Business and Marketing Strategies: Brian Keane & Dr. Patrick Porter: Episode 544

Personal Training Business and Marketing Strategies: Brian Keane & Dr. Patrick Porter: Episode 544

Author: Justin Tamsett | Fitness Business Leader June 26, 2025 Duration: 31:11
Fitness Business Podcast: Leadership, Innovation, and Profit
BusinessManagementMarketing

In this dynamic episode, join Justin JT Tamsett and Brian Keane for a dynamic discussion on the evolving world of personal training, where they share practical marketing, business strategies and coaching insights to help personal trainers and fitness professionals thrive in today's competitive market. You'll learn about why your personal branding story is key to your success and pricing strategies that actually work. Midway through the episode, Dr. Patrick Porter adds a powerful health perspective, warning about the dangers of prolonged sitting and how "sitting is toxic" for overall wellness - emphasizing the vital role fitness professionals play in combating sedentary lifestyles. Fitness leaders, managers, and owners will gain actionable advice on personal training, client engagement, business growth, and the science behind movement, making this episode essential for those focused on personal training excellence, gym management, and holistic member health.

 

Key highlights from the episode:

- Discover actionable strategies from top fitness entrepreneurs to grow your personal training business and attract loyal clients.

- Learn why Dr. Patrick Porter says sitting is toxic and how fitness professionals can educate and motivate members to move more.

- Gain insights on blending business acumen with science-backed health advice to drive gym success and member well-being.

 

-Become an FBP Insider! Learn more on Patreon.

-Our FREE LIVE online events created specifically for fitness business owners, managers, and coaches who want to sharpen their skills and grow their business - Learn More!

-Leave us a voicemail!

-Leave a rating on Spotify or Apple Podcasts.

 

Quotes:

"In a sea of certifications and training programs, your personal story is your most powerful marketing tool. It makes you magnetic and it's what turns prospects into loyal clients." - Brian Keane

"You need to be the guide. You're Yoda, not Luke Skywalker. You're Dumbledore, not Harry Potter. You're the guide on the side. Your clients are the hero." - Briane Keane

 

Resources:

Become an FBP Insider on Patreon

Fitness Business Podcast's LinkedIn Community
Mystery Shopping for Fitness Businesses - Website

Brian Keane - Website, LinkedIn, Instagram, Facebook, The Brian Keane Podcast

Brian's Book - Rewriting Your Story

Brian's Book Recommendations - The 20 Success Principles by Jack Canfield and Blue Ocean Strategies

 

Wise Words:

Dr Patrick Porter - Website, LinkedIn, Facebook, Instagram

Dr Patrick Porter's Book - Thrive in Overdrive

Buy Your Headset Using our Link!

 

Merch Sponsor:

Be a Merch Sponsor - Here

 

REX Roundtables:

Website - www.REXRoundtables.com

Email - Eddie@REXRoundtables.com

Leadership Academy – www.REXLeadershipAcademy.com

 

Free On-line Live Events

https://fitnessbusinesspodcast.com/onlineevents

 

Trusted Suppliers:

Egym: Providing digital fitness solutions and equipment. https://egym.com/uk 

Budderfly: Increasing energy efficiency with no upfront costs or risk https://www.budderfly.com    

Lionel University: flexible online programs in exercise science. https://www.lionel.edu/ 

EVOLT 360: providing body composition analysis technology. https://evolt360.com/ 

American Barbell: getting to you high-quality fitness and strength equipment https://americanbarbell.com/ 

 

About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society

 

Related: Fitness business scaling tips, personal trainer marketing automation, online training program design, fitness industry mentorship, sedentary lifestyle intervention strategies

 

Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!


Running a fitness facility means balancing a dozen spinning plates at once, from member happiness to keeping your team engaged and the bottom line healthy. While plenty of conversations in the industry fixate on getting new leads in the door, Fitness Business Podcast: Leadership, Innovation, and Profit digs into what happens after they join. Host Justin Tamsett, known widely as JT, operates from a core belief: sustainable growth isn't just about marketing, but about mastering the human elements of leadership and creating a business people don't want to leave-neither your members nor your staff. In each episode, you'll hear JT's straightforward, actionable advice drawn from his deep experience as a global fitness business leader. The discussions move beyond theory to tackle the real operational challenges gym owners and managers face daily, focusing on practical strategies to improve member retention, foster a loyal company culture, and implement innovations that drive genuine profit. This isn't a surface-level chat; it's a dedicated resource for those ready to build a more resilient and impactful fitness business. If you're tired of the constant churn and seeking a smarter path to long-term success, this podcast offers the grounded perspective and leadership insights often missing from the conversation.
Author: Language: English Episodes: 100

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Fitness Business Podcast: Leadership, Innovation, and Profit
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