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Is your inconsistent branding costing you clients? Our guest expert Seran Glanfield points out that studio owners often struggle with maintaining a consistent visual brand, diluting their memorability and impacting client recognition. She notes the critical role of consistent visual elements like logos and colors across all platforms. A clear, targeted message resonates far more effectively than a broad approach that speaks to no one. Tune in to this Fitness Business Podcast episode to discover how to refine your marketing approach, attract the right clients, and avoid common branding and messaging pitfalls that could be costing you business.
Key highlights from the episode:
- Brain Fitness: Learn from Dr. Patrick Porter about achieving peak brain performance through diet, exercise, and technology like BrainTap.
- Marketing Strategies: Seran Glanfield reveals the biggest marketing challenges for studio owners and how to target your ideal client.
- Actionable Insights: This season is all about taking action, with practical tips to implement in your fitness business immediately.
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Quotes:
"When your messaging is broad, when you're trying to reach everybody, it won't actually resonate with anyone specifically." - Seran Glanfield
"If you're inconsistent with the visual elements of your brand, it's a problem because you lose that repetition, the value of being repetitive, and you aren't as memorable." - Seran Glanfield
"If you're not sleeping well, or you're not thinking right, or you're not performing right, the first place to look is between your ears." - Dr Patrick Porter
"When you have a propensity to be negative, you actually shut down the genes that will make you succeed...your brain will make you right 100% of the time." - Dr Patrick Porter
Resources:
Fitness Business Podcast's LinkedIn Community
Mystery Shopping for Fitness Businesses - Website
Seran Glanfield - LinkedIn, Website, Facebook, Instagram and Podcast
Seran's Recommended Book - The Gap & The Gain
Email Marketing Episode 99, Episode 314, Episode 470, Episode 489
Lindsay Vastola's Episode Segment - Episode 529
Will Phillips - Fitness Industry Insights for 2016
Vicki Brick Tributes - Tribute from Club Solutions and Health & Fitness Association
Wise Words:
Dr Patrick Porter - Website, LinkedIn, Facebook, Instagram
Dr Patrick Porter's Book - Thrive in Overdrive
Buy Your Headset Using our Link!
Merch Sponsor:
REX Roundtables - Website and Email
REX Leadership Academy - Website
Be a Merch Sponsor - Here
REX Roundtables
Website - www.REXRoundtables.com
Email - Eddie@REXRoundtables.com
Leadership Academy – www.REXLeadershipAcademy.com
Trusted Suppliers:
Garry Lewis - Website, LinkedIn, Facebook, Instagram
Wellness Spaces - Website
Solutions One - Website
The Abs Co - Website
Club Com - Website
Smart Health Clubs - Website
About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society
Related: Client acquisition, member engagement, fitness marketing, gym growth, customer experience, fitness trends, health and wellness, fitness industry, gym management, business strategy
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