E186: From Secret Sauce to Standout Brand — The Story and Marketing Behind SOSS Bros

E186: From Secret Sauce to Standout Brand — The Story and Marketing Behind SOSS Bros

Author: MDDC Press Association September 30, 2026 Duration: 59:11

In this episode, Kevin Berrier talks with Hesham Hafez, Kareem Hafez, and Chef Lance of SOSS Bros about how a decade-old family sauce recipe grew into a standout brand. They share the story behind the name, how a $100 bottle request helped spark the business, and why "sauce over everything" became their guiding mantra.

They also dig into the marketing behind the brand, from edgy social media hooks to turning curiosity into purchases. The team closes with advice for entrepreneurs on perseverance, learning before you delegate, and staying focused and calm.


Ever wonder how a major local story really came together, or what a reporter was thinking when they asked that tough question? Five Dubs Podcast pulls back the curtain on the newsrooms across Maryland, Delaware, and Washington D.C. Hosts Rebecca Snyder and Kevin Berrier, through the MDDC Press Association, sit down with the journalists themselves to explore the how and why behind the headlines you read each day. This isn't just a recap of the news; it's a conversation about the process, the challenges, and the sometimes surprising human stories that unfold during the pursuit of a story. In each episode, you'll hear firsthand accounts of what it takes to cover communities in this dynamic region, from the initial tip to the published piece. The Five Dubs Podcast offers a unique, insider perspective on the function and future of local media, making the landscape of regional journalism more accessible and understandable. It’s for anyone curious about the mechanics of news gathering and the people dedicated to telling our local stories.
Author: Language: English Episodes: 50

Five Dubs Podcast
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