How to Make Your Coworking Marketing Stand Out with Garry James | S3 EP5

How to Make Your Coworking Marketing Stand Out with Garry James | S3 EP5

Author: Baseworx June 25, 2026 Duration: 21:08
A lot of coworking marketing looks the same. The empty office shot, the square footage, the desk you could rent tomorrow. Garry James, CMO at FOUNDRY, came into the industry from tech, entertainment and journalism and that outside eye is exactly why he notices the sameness. His marketing leads with people rather than property, because a space is something you belong to long before it is something you pay for. This conversation, recorded live at GCUC UK in Manchester, is full of grounded...

Running a flexible workspace is a unique challenge, blending community building with the practical demands of property and people management. Flex That Worx exists for those deep in the details of this world, whether you're steering a single coworking hub or coordinating a portfolio of spaces across different cities. This podcast speaks directly to the operators and managers on the ground, the ones making daily decisions that keep these dynamic environments thriving. Instead of abstract theory, conversations focus on actionable insights for simplifying operations, nurturing member communities, and navigating growth without unnecessary complexity. You'll hear frank discussions with seasoned professionals who have tackled the real issues-from optimising occupancy and crafting compelling events to handling logistics and fostering collaboration. The aim is to cut through the noise, offering practical perspectives that help you work smarter. Tune in for a candid exchange of ideas tailored for anyone committed to making their flexible workspace not just functional, but genuinely exceptional. Each episode of this podcast is designed to feel like a valuable conversation with a peer, providing tangible takeaways you can apply directly to your own worx.
Author: Language: en-gb Episodes: 50

Flex That Worx
Podcast Episodes
The Local Knowledge Advantage with Paddy Kennedy | S3 EP2 [not-audio_url] [/not-audio_url]

Duration: 15:38
The operator who knows their local area has something the global brands cannot replicate at scale. That was the thread running through this conversation with Paddy Kennedy, practice leader for Global Flexible Workspace A…
GCUC UK Manchester 2026 Preview | S3 EP1 [not-audio_url] [/not-audio_url]

Duration: 14:55
The strengths that keep a single-site coworking space full are the same ones the biggest brands are reaching for as they move into regional cities. That was one of the clearest signals from a full day of recording at GCU…
Who Actually Runs Your Space, You or Your Members? | S2 EP22 [not-audio_url] [/not-audio_url]

Duration: 19:56
For anyone running a coworking space, there's a tension that builds up slowly and rarely gets talked about. The members you opened the doors with become part of the furniture. You know their kids' names and you've shared…
Your Costs Are Rising, Is Your Space Ready? | S2 EP21 [not-audio_url] [/not-audio_url]

Duration: 18:50
If your energy bill doubled tomorrow, would your space still make money, and would you actually know why? It is the question Graham and Anne-Marie sit with this week on Flex That Worx, with single space coworking operato…