FL 113 – We teach Shon how to target his audience using Facebook ads

Our guest this week probably has the most mind blowing backstory ever Today's guest our good friend and Flip Your Life community member, Shon Gerber. Shon has been married to his amazing wife for 24 years, has 3 biological children and 4 more born from their hearts (that's 7 equally amazing children!) He is a retired Air National Guard Lt. Col. who started as a Weapons Systems Officer flying B1B Bombers and later on, lead teams of highly skilled military hackers on missions to expose information security gaps and then train personnel on how to best address them. As a Cybersecurity professional with 15 years of IT Security Field experience, he is now the Chief Information Security Officer for one of the largest private companies in the world. Shon is a Certified Information Systems Security Professional, and has achieved the certification for Legal Issues in Information Technology and Security… he is ALSO a Commercial Pilot and Instructor. Basically, a nerd-ninja-wizard. He created wordpresssecuritydaily.com to help others protect themselves from hackers and other online security related issues. He believes that through his membership, he can reach these potential victims and give them the necessary tools to defend themselves from these threats. So, tune in as we talk about how he can target the right audience with the right ad using objective keywords to attract them into the membership. We're really going to flip through insightful topics in this episode, so get your pen and paper handy! [Tweet "If you are showing the perfect ad to the wrong audience, nobody's going to click it. - Jocelyn Sams"] [Tweet "When you target everybody, you target nobody. - Shane Sams"] You Will Learn: Steps to take to sustain membership growth. Building a discoverable brand. How to get the correct objective. Targeting an audience with Google Keywords. Links and resources in today's podcast: Flip Your Life WordPress Security Daily Enjoy the podcast; we hope it inspires you to explore what's possible for your family! Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air! Can't Miss Moment Today's Can't Miss Moment is our trip down to Florida and visiting the LEGOLAND Hotel, LEGOLAND amusement park and LEGOLAND water park.  The kids had been badgering us for months.  Somehow they had saw a YouTube video of people going to LEGOLAND and they were dying to go there.  And we finally said, "You know what?  Let's just figure it out, let's get down there, let's go stay in the hotel and let's have fun.  So, we went down to LEGOLAND."   You can connect with S&J on social media too!   Thanks again for listening to the show! If you liked it, make sure you share it with your friends and family! Our goal is to help as many families as possible change their lives through online business. Help us by sharing the show! If you have comments or questions, please be sure to leave them below in the comment section of this post. See y'all next week! Can't listen right now? Read the transcript below! Jocelyn:  Hey y'all! On today's podcast, we help Shon take his WordPress security website to the next level. Shane:  Welcome to Flipped Lifestyle podcast where life always comes before work.  We're your hosts, Shane and Jocelyn Sams. We're a real family who figured out how to make our entire living online.  And now, we help other families do the same.  Are you ready to flip your life?  Alright.  Let's get started. What's going on everybody?  Welcome back to the Flipped Lifestyle podcast.  It is great to be back with you again this week.  I am super pumped for our guest today, because he's a guy like me.  He's really energetic.  He loves life and he's got lots of catchphrases like me like boomshakalaka – that's what I say.  But, he's got some catchphrases… Jocelyn:  I may not even talk at all.