FL 134 – We help Jacqueline set up an effective marketing strategy to grow her online business

Need ideas for your online marketing strategy? Listen in as we help today's guest with strategies for online marketing to grow her online business. Asking next level questions this week is an educator who truly believes that learning can be a blast, Flip Your Life community member and someone we've met in real life, Jacqueline Cushman. Jacqueline lives a simple and cozy life with Audrey, her lovely 8 year old daughter, in Bloomington, IN. She has a bachelor's & master's degree in journalism and education, with a wonderful day job at the local university. She has been working in the education scene for more than 20 years, exposed to countless programs and resources that only fuels her drive to discover and create more fun ways to teach children. After brainstorming with a friend, she decided to try and make online activity planners available for out-of-school programs and families. She is the proud owner of LessonZest.com, a place where you can find tons of amazing and engaging learning activities. She had officially launched her website in August 2016 and has had a successful kickoff. Fully live and with over 20 members, she wants to keep her community growing and is interested in reaching out to large enterprises that would benefit from her existing content. Join us as we help Jacqueline effectively target her expanding audience, we'll share insight on finding the right VA and how to print course materials. Get ready for some next level flippin'! [Tweet ""It doesn't matter who wants to throw money at you. Give them a target." - Shane"] [Tweet ""You have to meet people in the middle, just go reach out to them." - Jocelyn"] You Will Learn: Avoiding the content trap The advantages of Ad Targeting Jocelyn's 2 pronged approach Setting up discounts & pricing tiers Why it's better to have a VA Our take on printing course materials Plus so much more! [Tweet ""You don't just try to catch one fish and throw it in the bucket, when you clearly have a harpoon." - Shane"] [Tweet ""The best answer is always to do what is best for your customer." - Jocelyn"] Links and resources mentioned in today's show: Jacqueline's Website Elementary Librarian US History Teachers Flipped Lifestyle Patreon Page BarkBox: Bandit's Favorite Thing LOL Enjoy the podcast; we hope it inspires you to explore what's possible for your family! Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air! Can't Miss Moments: Today's Can't Miss Moment is getting our new puppy, Coco. My family always laugh at me because Bandit, of course, was our "free" dog.  He has now cost us probably thousands of dollars.  He went from just hanging out around our house like you could see his bones, and he is now receiving a BarkBox subscription every single month. We didn't want him to be lonely.  Shane thought it would be a good idea to get Coco, and Coco is actually a purebred chocolate lab, and we got her from a breeder in town.  She has been just the most adorable thing ever. My reason for this being a Can't Miss Moment is not only is she adorable and our kids love her - it is like the joy of their life right now - but also because dogs are expensive.  I don't know if we could have afforded dogs before. We have spent so much money on vets and doctors and dog houses, and kennels and cages and toys.  I'm not exactly sure if we could have even gotten those, especially a bred dog like this that cost a few hundred dollars ourself. You can connect with S&J on social media too!   Thank you for listening! Thanks again for listening to the show! If you liked it, make sure you share it with your friends and family! Our goal is to help as many families as possible change their lives through online business. Help us by sharing the show! If you have comments or questions, please be sure to leave them below in the comment section ...