FL 54 – 6 steps to improve your email open and click through rates

In today's podcast we're going to talk about how you can improve your email open and click through rates, so you can grow your online business and build a more engaged audience. The most important and valuable time you get with a new email subscribers is your thank you page and first couple of emails. You need to give them really clear instructions and personalize for your brand. Be clear not clever People want to hear real world stories and case studies that they can relate to. Don't take all the personality out of your emails and just share facts and figures. We'll talk about some great examples of how to do this (while also making sure you're providing tons of value). [Tweet "Don't sell in your emails; provide value, tell stories, give them a reason to open & click"] You will learn How to indoctrinate people who sign up for your email list Be Clear, Not Clever - How to write better subject lines Why you should tell lot's of stories in your emails Why every email should not be a sales pitch. How to start training people in your autoresponder Links and resources mentioned in today's show Interview with Pat Flynn Elementary Librarian Aweber Enjoy the podcast; we hope it inspires you to explore what's possible for your family! Listen to what others are saying about Flipped Lifestyle Hi everyone, today's been a good day for us. Our wedding planning eBook has been featured along with our wedding on a large wedding blog. This has led to the first of subscribers to our email list. Woohoo! At last we are starting to build an audience. Thanks to some good advice and encouragement from Shane and Jocelyn, we have gotten our follow up series finished yesterday. So now, we are ready to try to engage with these new subscribers. We can't wait to report back with our first sales. Dean and Hannah - ownyourwedding.com" Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air! Can't Miss Moments Each week Jocelyn and I share moments that we might have missed if we had not started our online business. We hope these moments inspire you to see the possibilities and freedom online business could provide for your family. You can connect with S&J on social media too!   Thanks again for listening to the show! If you liked it, make sure you share it with your friends and family! Our goal is to help as many families as possible change their lives through online business. Help us by sharing the show! If you have comments or questions, please be sure to leave them below in the comment section of this post. See y'all next week! Can't listen right now? Read the transcript below! JOCELYN: Hey y'all! On today's podcast, we're going to share how to improve your email open rates and click through rates. SHANE: Welcome to the Flipped Lifestyle podcast where life always comes before work. We're your hosts, Shane and Jocelyn Sams. Join us each week as we teach you how to flip your lifestyle upside-down by selling stuff online. Are you ready for something different? All right, let's get started. SHANE: what's up guys? Welcome back to the Flipped Lifestyle podcast. Great to be back with you as always this week. You are listening to part three of our series email campaigns autoresponders. Everything about getting people on your email list, getting them to open and click on your emails and going through to hopefully eventually become a great paying customer. In episode 52, our first podcast in this series, we talked about how to setup your email marketing, how to collect emails, all the mechanics the different companies that will service in doing that. In our last episode we talked about five tips for growing your email fast. That was a really fun episode to record. Got a lot of great feedback off of that. Head over and check that out in the show notes today. Make sure you don't miss that one because you've got to get those people on y...