FL 97 – How to establish your online brand using organic traffic and Facebook ads

Need ideas on how to establish your online brand using organic traffic and Facebook ads? Listening in on today's episode might give you ideas as we help our guest take her business to the next level. Our guest on today's podcast is Karim Morato, one of our Flip Your Life community members. This dynamic homeschool mom and certified Spanish teacher, aiming to have more time to focus on her children, created an online Spanish curriculum membership for homeschoolers - primarily those between 7th to 12th grade. Señora Morato has been teaching Spanish for over 16 years. Her passion in teaching students a second language, along with the fulfillment she gets from seeing them appreciate a new culture, has driven her to explore the online arena even further. Through her online curriculum she enables these curious minds to learn and understand Spanish right from the comfort of their home. Building a solid membership is a labor of love. There is no instant way to do it, but there are limitless ways to get to it – we help Karim find the one most suited for her and her audience. In this episode, we share our marketing strategies with her to get things flipping to the next level. [Tweet "Reach out to your target market locally. Go to people and make them a good offer."] [Tweet "Don't do it for free. People assign value to your product when they pay for it."] You will learn: How your WHYs help you stay focused to your goal. The advantage of getting information from more experienced sources. How progress follows those who take the leap of faith. Refine your target audience by investigating where the profitable traffic is. Ramp up your network by reaching out the similar sites/blogs. Investing on organic traffic. [Tweet "Don't be afraid of reaching out to your 'competition', just make sure you make it beneficial for both parties."] [Tweet "Every niche is so individually unique. Figure out what is unique about yours."] Links and resources mentioned in today's show:  Flipped Lifestyle Community  ElementaryLibrarian.com Bilingual Avenue HomeSchoolSpanishCurriculum.com Enjoy the podcast; we hope it inspires you to explore what's possible for your family! Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air! Can't Miss Moments Each week Jocelyn and I share moments that we might have missed if we had not started our online business. We hope these moments inspire you to see the possibilities and freedom online business could provide for your family. You can connect with S&J on social media too!   Thanks again for listening to the show! If you liked it, make sure you share it with your friends and family! Our goal is to help as many families as possible change their lives through online business. Help us by sharing the show! If you have comments or questions, please be sure to leave them below in the comment section of this post. See y'all next week! Can't listen right now? Read the transcript below! Jocelyn:  Hey y'all! On today's podcast, we help Karim take her homeschool Spanish website to the next level. Shane:  Welcome to the Flipped Lifestyle podcast, where life always comes before work. We're your hosts Shane and Jocelyn Sams. Join us each week as we teach you how to flip your lifestyle upside down by selling stuff online. Are you ready for something different? Alright, let's get started. What's going on everybody? Welcome back to the Flipped Lifestyle podcast! Great to be back with you again this week. For those of you who may be new to our show, this is a little bit different than the other podcasts about online business, instead of bringing on guests to promote their latest book or talk about their latest website, we bring on our members from the Flip Your Life community and we help them with a live consultant call on the air to take their business to th...