QA 41 – How do I find affiliates for my digital product

In today's Q&A, we are talking about how an affiliate program can help Kyle sell more of his digital product. [Tweet "What you really want to do with an affiliate program is to build relationships with people who are in your space."] Do you have a question you want answered on our podcast? We would love to help you! Click here to ask your question! Resources Mentioned in this Episode Today's question from Kyle Nelson at Cornerstone Coaching Academy Ejunkie Clickbank Let's dive into this week's question JOCELYN: Hey ya'll, you're listening to Q&A with S&J. SHANE: Welcome to the Flipped Lifestyle podcast where life always comes before work. We are your hosts, Shane and Jocelyn Sams. Join us each week as we teach you how to flip your lifestyle upside-down by selling stuff online. Are you ready for something different? All right, let's get started. SHANE: What's going on ya'll? Welcome back to Q&A with S&J, good to be with you to answer your questions about online business today. Our question today comes from Kyle Nelson at Cornerstonecoachingacademy.com. Kyle writes, "I run a membership site for baseball coaches. My members love my content and the feedback I get from them is outstanding. I am struggling with getting my membership in front of enough people to make more money. I'm not in a position to run paid advertising and I'm relatively new in a competitive area. So I don't get much traffic from Google searches yet. Have you guys ever used an affiliate sales site like ClickBank or have you used any affiliate plug-ins for WordPress to find your own affiliates? Thanks, keep up the great work." JOCELYN: Hey Kyle, thanks for your question. Let's talk first of all about what affiliate programs are. There might be some people out there who don't really understand the question. What Kyle is asking is if he could possibly get his product in the hands of other people who do similar things or similar coaching sites and have them sell his product for a commission. A lot of people do this and make a lot of money doing it. It's not something that I have a ton of experience with personally but Shane has used it several times. He has a list of products on ClickBank. ClickBank is just a site that has numerous products on it that you can sell for an affiliate commission. You don't necessarily have to know the person that you are trying to sell the product and that's certainly a viable option. It would not hurt anything for you to put your product on ClickBank but we're not really sure that that is the best option for you at this point. SHANE: What you really want to do with an affiliate program is you want to build relationships with people who are in your space. So, you need to find affiliates. You can throw things up randomly on ClickBank but it's going to take people randomly looking for certain products in your area, randomly finding you, randomly liking that product and randomly selling it. While that's good, you can put things out there and you could even manage your affiliate program through that but you want to go out and find affiliates. You want to go build relationships with people and maybe you can have them go through ClickBank to be able to pay their commissions and things like that but you're going to have a lot more success with affiliate marketing if you actually know the people. I know people in the football space that I sell affiliate products for; there's a youth football coach named Dave Cisar and I actually sell his youth products on my CoachXO site because I'm not a youth football coach. I don't want to take the time to go out and create youth football products but I have a lot of youth coaches that use Coachxo.com to talk about football. So I want to be able to provide them a product so I have approached Coach Cisar and he made something for me and I gave it to my audience for them to buy. I get 75 bucks off the commission; it's like a $200 product.