QA 42 – How do landing pages, squeeze pages, and sales pages work

In today's Q&A, we are helping Scott understand how landing or squeeze pages work in the real world of online business. Do you have a question you want answered on our podcast? We would love to help you! Click here to ask your question! [Tweet "It's called a landing page is because that's where someone lands on your site. Everyone doesn't find the home page"] Resources Mentioned in this Episode Today's question from Scott at dentavid.com Leadpages   Let's dive into this week's question! JOCELYN: Hey guys, welcome back to the Q&A with S&J. Today's question is from Scott Denton at dentavid.com and Scott says, "Hey guys, I've been learning for two years now and I've created a few websites. I actually help my friends build websites now but there's one thing I still can't get my head wrapped around. How do landing or squeeze pages work? I guess the better question is, how do I implement them? I know the tools but can you give me a step-by-step instruction using a real example? Do you use subdomains or just the lead pages domains etc. Thanks in advance, if you are able to help out. SHANE: All right, the first thing that we want to do is explain to everybody out there what a landing or squeeze page is. The important thing to remember is that a landing page, squeeze page, sales page, everybody throws around all this jargon to make their trainings and courses look at hi-tech and using specific words that mean something. But a landing page, a sales page, and a squeeze page are pretty much all the same thing. JOCELYN: And you don't necessarily have to sell something with these pages. A lot of times, people think that if you make this landing page, you are going to sell something but that's not necessarily true. They are specifically made to get people to take an action. It may be to sign up for something that's free like a free course or a free PDF or something like that or it may be to sell something. So there's different purposes that you can have these landing pages for and what you have to remember is, you have to decide which course of action you want someone to take and you can actually make multiple lead pages – I'm sorry, landing pages for your site. SHANE: So basically the reason it's called a landing page is because that's where someone lands. They click on something, go to that page and they land there so you can convince them to take action. It's called a squeeze page – some people use the term 'squeeze page' because you know, you got them to take – maybe you've got them this far and they are on this page and you've got them, you're squeezing them, you want them to do something. Or, if you are selling something, you can use the terminology, a 'sales page' and there'll be some people that argue semantics with us on this but basically for the most part, they are all three of exact same thing. JOCELYN: All right Scott, so if there's something that we want people to do, we will give them a link and that link will take them to a page on our site such as Flippedlifestyle.com/Flipyourlife and that page we want someone to purchase our e-course. So on that page, there will be a button that leads them to what we want them to do which is to find out more information about the course. Once you click on that button, you'll be taken to a list of options we offer for our course and once you click on one of the options, that's going to take you to an order form where you can give us your payment information. SHANE: So basically you give them the information on the landing page, they go to your offer which could be 'Give me your email for a free e-book' or 'Buy something' and then they buy something. So that's kind of how we implement landing pages. We have kind of created a sequence to move people down the chain. Some people call it a sales funnel where you take a lot of people to your landing page and then they go down to the offer page and then a fewer less people go down and actually buy the produc...