QA 51 – How many Lists and Email Sequences do I Need?

In today's Q&A, we are helping Matt and Karen understand how we use Opt-in pages and our autoresponder. Do you have a question you want answered on our podcast? We would love to help you! Click here to ask your question! Resources Mentioned in this Episode Leadpages Google Adwords Keyword Tool How to host a webinar guide Let's dive into this week's question! JOCELYN: Hey y'all! You're listening to a Q&A with S&J. Welcome to the Flipped Lifestyle podcast where life always comes before work. We're your hosts, Shane and Jocelyn Sams. Join us each week as we teach you how to flip your lifestyle upside-down by selling stuff online. Are you ready for something different? All right, let's get started. SHANE: What's up guys? Welcome back to another Q&A with S&J where we answer audience questions every Thursday and Saturday that you have about online business. Today's question comes from Matt and Karen and they write, "In one of your podcasts, you mentioned you were using Lead Pages –" as I do, good job, we're glad you use that. Great product. "– and that you were putting up a ton of opt-in pages etcetera, etcetera and then I got all inspired and I started doing the same thing and I realized, what am I doing? I completely understand that building a list is so important and that that it has to be done and my wife and I certainly are working on that. But if I just keep building a bunch of opt-in pages that are going to create a bunch of different cold lists because I'm too overwhelmed to keep up with each individual auto-responder sequence and each broadcast and every individual funnel, than what good would this do? It's very confusing. What is your secret behind all of that?" JOCELYN: Hey guys, thanks for your question. I think you are actually a little bit confused because that's not exactly the way that we set things up. We do have several different lead boxes but we actually put everything on one list. SHANE: Okay, what we actually do is, like for example, take Flipped Lifestyle. We have one email list. Everybody who comes into our sales funnel, who signs up on our email list, they are going to get the same sequence. Now we might have a branch or two that take them in different directions based on what happens but pretty much everybody is going to get the same, six or seven emails when they sign up for our email list; they are going to get our free product and hopefully they'll get an offer later to one of the paid products that we offer. But we do have different entry points into the list, Karen, and that's what we use the lead boxes for. For example, let's say we write a blog post about keyword research; I might go record a video that shows people how to use the Google AdWords keyword tool and they have to give me their email to watch that video. That's a separate lead box. People give me their email but they are going to the same Flipped Lifestyle list. I know that person is interested in internet marketing because they are looking up something and they found the page on keyword research but I just need to get them into the sales funnel on internet marketing based on what they were looking for at that time. Somebody else may look for 'How to host a webinar?' well, we have a video that shows exactly how to set up a webinar in Lead Pages and host it live but that video, you have to give an email to watch that video but you are still going to go on that same list. So, we're not juggling dozens and hundreds of cold lists; we know our demographic like things about internet marketing. We know that there are things like sales pages, webinars, keyword research, how to build a website – all those fall under the same umbrella for our avatar of what we are trying to teach people. So, we just need to get them what they are looking for at that time and then put them on the same list. So, you can create an opt-in for every single blog post. It could even be – some people just use like a PDF of their transcrip...