QA 57 – How Do I Get More Customers To My Online Store

In today's Q&A, we are helping Neil and his wife figure out how to get more traffic to their online Etsy store. Do you have a question you want answered on our podcast? We would love to help you! Click here to ask your question! [Tweet "You need your own platform, your own blog, your own website so you get to make the rules. "] Resources Mentioned in this Episode Printablecharm.com teacherspayteachers.com/ Etsy Let's dive into this week's question! JOCELYN: Hey y'all! You're listening to a Q&A with S&J. Welcome to the Flipped Lifestyle podcast where life always comes before work. We're your hosts, Shane and Jocelyn Sams. Join us each week as we teach you how to flip your lifestyle upside-down by selling stuff online. Are you ready for something different? All right, let's get started. SHANE: Hey y'all, welcome back to another Q&A with S&J; today's question comes from Neil Miller and Neil writes, "I'm hoping you will not discriminate me since I'm not from the South. I am from the frozen Tundra of Minnesota." We do not discriminate, the war was over many years ago, my friend. JOCELYN: It's cool Neil, we like you. SHANE: It's cool, we're cool at Minnesota; see what I did there, 'frozen Tundra', 'cool' with Minnesota? JOCELYN: That was great. SHANE: All right, maybe not. All right, "My question is regarding physical products and services. My wife has recently opened an Etsy shop and I am wondering of you could give some ideas –" I cannot read today "– on getting traffic to her shop. Also, I run a small janitorial business on the side and would like to get traffic to my website. I get maybe 20 visits or so a month to my website. Thank you very much on answering our question." All right, Neil, there's basically two ways; it doesn't matter if you are selling physical or digital products first of all. It doesn't matter if your website sells, you know, widgets, or things, or lawn mowers, or racquetball racquets, or you're selling digital products like e-books or e-courses. Your website exists on the internet, there's only two ways to really get traffic to that site; you can either create a ton of content and let it grow organically or you can pay for it. So what I'm gonna do is talk about how to grow your content organically and then Jocelyn is gonna talk a little bit about paid advertising. Okay, so your wife has an Etsy shop so what she should probably do is maybe start a blog where she can talk about the things that she sells on her website. So, she can create blog posts and have a website where people can come and see and learn about all the things that she creates. Etsy is like an arts and crafts marketplace kind of deal; if you've never heard of Etsy before, where people make things and they sell the things that they make. So I would probably create a blog or something or a website where she can talk about all the things that she makes. We had a client named Sarah over at Printablecharm.com and she sells like printables and things you print out for birthday parties and stuff like that. And she has a website a blog and all those things where she gives people ideas for parties but she sells her stuff over on Etsy. So that would be a great model for you to create content, lots of content where you talk about all the things that you do on Etsy and you are going to grow organically that way and Google is going to find it and you're gonna get search results when people search for those things and you're gonna find blog posts that your wife has written where she talks about those things and she can link over to her Etsy store maybe and sell all that content. There's also a lot of room here where you can share stuff on social media. I know Etsy stuff is very creative; that usually translates very well over to Pinterest; I think Etsy has a greater female audience probably than male audience as well. So that's really going to kind of combine there. You can get on Pinterest,