QA 61 – Kate Erickson answers "Deciding what content to create for your online business"

In today's Q&A, we are helping Laura figure out what she needs to create to be successful (even though she's shy on camera) in her online business. Do you have a question you want answered on our podcast? We would love to help you! Click here to ask your question! [Tweet "How can you best deliver value to your perfect customer? @katelerickson"] Resources Mentioned in this Episode Today's Expert is Kate Erickson of EntrepreneurOnFire.com Check out Kate's podcast Let's dive into this week's question! JOCELYN: Hey y'all! You're listening to an expert Q&A with S&J. Today's expert is Kate Erickson of Kate's Take, the Entrepreneur on Fire audio blog. Welcome to the Flipped Lifestyle podcast where life always comes before work. We're your hosts, Shane and Jocelyn Sams. Join us, each week, as we teach you how to flip your lifestyle upside-down by selling stuff online. Are you ready for something different? All right, let's get started. SHANE: What's going on guys, welcome back to the Flipped Lifestyle Expert Q&A with S&J. Jocelyn and I always say, we do not have all the answers and you send us so many questions, sometimes we just scratch our heads. So we wanted to start bringing on some experts to really give you guys the best answers to the questions that you send us. We are really excited today, to have a special guest on our show; it is Kate Erickson from Kate's Take, the Entrepreneur on Fire audio blog and Entrepreneuronfire.com. Kate, welcome to the show. KATE: Shane and Jocelyn, thank you guys so much for inviting me on, I'm stoked to be here. JOCELYN: Yeah, we are very excited to have you and I know that our listeners will love your advice for them. SHANE: That's right. JOCELYN: So, let's start out with today's first question; this is from Laura and Laura says, "I'm so confused about what to create. Everything I hear and read online says I need a blog, a podcast, a YouTube channel, a webinar to speak live, etcetera to be successful. Where should I start? I'm a little scared because I hate talking and being on camera. Do I need all that to make it? I'm a little overwhelmed and would love some advice." SHANE: We get this question all the time Kate, because you know, people, I think they see a lot of people doing all these things and so they think they have to too. So what's your take on that? What do you think about this question? Where do they need to start at? KATE: Well, I can totally relate to Laura and I think this is such a timely question because there's so much information out there and Shane to your point, there's a lot of people who are able to do it all, but that's because they have built their business over years of work and so they are able to dabble in all these different areas. But, my best piece of advice for Laura would be to focus. So, you really wanna start by figuring out what are your biggest strengths, how can you best deliver value to your perfect customer. So is that through a blog, is that through a YouTube channel, is that through a podcast? You wanna just start by figuring out how you can best deliver that content and focus on that one medium and then after you've gotten to the point where you are actually delivering consistent, valuable content through that one medium, then you can start to kinda look out at all the other options that are out there for you. SHANE: So let's look at that, just maybe, as an example; let's say you were starting out, okay, what medium would you choose to communicate with, and maybe, what's the one social network that you would focus on, if you were just starting out today? KATE: Yeah, well, I can take it back to the day I joined Entrepreneur on Fire and it was very clear to me that writing was a strength of mine and it's also something that I was also really passionate about. So the very first thing that I did when I started here at Entrepreneur on Fire was I started writing our blog and that's how I started out.