QA 62 – How do I Create a Landing Page for my Product

In today's Q&A, we are helping Zach figure out how to make a video and landing page for his online course he's releasing. Do you have a question you want answered on our podcast? We would love to help you! Click here to ask your question! [Tweet "You're not gonna make a dime if you don't create some kind of sales page"] Resources Mentioned in this Episode Leadpages Fiverr 99 Designs Odesk Elance Podcast 21 on Landing pages Let's dive into this week's question! JOCELYN: Hey y'all! You're listening to a Q&A with S&J. Welcome to the Flipped Lifestyle podcast where life always comes before work. We're your hosts, Shane and Jocelyn Sams. Join us, each week, as we teach you how to flip your lifestyle upside-down by selling stuff online. Are you ready for something different? All right, let's get started. SHANE: What's going on guys, welcome back to the Q&A with S&J. We are on the road traveling right now and we are in a hotel room, and we thought we would go ahead and record some podcasts. We do not have our normal microphones with us, so we're using the internal microphone on our MacBook Pros. So that is why the audio sounds a little weird in this episode of the Q&A podcast. Today's question comes from Zach Lazarus and he writes, "How the heck do I make a landing page for my video course? I am on a bootstrapping budget and I need to make a sales page. I don't have enough money to buy one of the tools like Lead Pages, so what should I do?" JOCELYN: Hey Zach, we really like Lead Pages because they do show you the conversion rates for each type of sales page and I think that that makes it a little bit easier for people who are new at making sales pages because you don't have to guess and wonder if the sales page actually coverts. However, if you don't have the budget for Lead Pages right now, you can also have someone make a sales page or a landing page for you and there are a variety of different places that you can have this made. You can do it on Fiverr, you can go to 99Designs I think is one that does that, oDesk, Elance, all of these places, you can probably find somebody to make a sales page for you for less than your monthly cost of Lead Pages. However, just like I said before, you may not be sure about the conversion rates. But don't stress about it too much because I had, pretty much, the most terrible landing page on Earth on my Elementary Librarian site and it was very successful for a very long time. I have since changed it to a Lead Page and it has increased my sales even more since then. But what I'm trying to say is that don't stress about having the exact, perfect, landing or sales page on your website. Just get something up there to promote your product and tell people about its benefits. SHANE: We actually did a podcast about everything that you can include in a sales page or a landing page and that was flippedlifestyle.com/podcast21 and that'll kind of go through all the elements. I'm not gonna get into that right now about what you need for a landing page, for your digital product or any kind of product that you create. But it's like Jocelyn said, you don't have to use a tool like Lead Pages. It saves you a ton of time to do that, so the cost may look high but you're saving so many hours of your life creating things like landing pages that it's actually really, really worth it and you're actually, probably saving and making more money in the long run by using a tool to create your landing pages. But if you ever have a WordPress site, all you have to do is create a page and put all of the information about your product on that page and put a button to buy it. It doesn't have to look perfect like all the gurus say, it doesn't have to have all these specific, little buttons and bells and whistles and checkpoints and you know, you don't have to have the three columns that are side-by-side. We have made thousands upon thousands of dollars before we upgraded all of our stuff...