QA 66 – A Quick Blueprint for Launching a Product from Concept to Marketing

In today's Q&A, we are helping Matthew discover a step by step process of going from product idea to implementation, and launching that digital product. Do you have a question you want answered on our podcast? We would love to help you! Click here to ask your question! Resources Mentioned in this Episode The Flip Your Life Community Leadpages Let's dive into this week's question! JOCELYN: Hey y'all! You're listening to a Q&A with S&J. Welcome to the Flipped Lifestyle podcast where life always comes before work. We're your hosts, Shane and Jocelyn Sams. Join us, each week, as we teach you how to flip your lifestyle upside-down by selling stuff online. Are you ready for something different? All right, let's get started. JOCELYN: Hey guys, thanks for joining us for today's Q&A with S&J mini podcast. We are still recording from 30,000 feet up in the air. We are on a plane and trying to stay awake. We are batching content today so we are recording several Q&As for you here in the air. Today's question is from Matthew Dunstone, he is in Australia and he says, "I am a new recruit to online marketing, I have yet to create a website. I'm trying to make good early decisions on technologies and workflow. What I need is a string of practical examples of how individual sales campaigns are put together. I want to see what was for sale, how it was presented, what automated steps and technologies were employed. I guess I'm asking for a diary of a project." SHANE: All right, first of all, kudos to you Matt, for thinking about the sales process and your product first before creating your website. That's something we are going to talk about kind of in this episode really quick. You've got this going correctly because you're thinking in the right order. You're thinking about what am I going to sell, how am I going to sell it, how is that going to work, what should I create and then you're going to go back and make that website thing. So basically on that note, what happened recently is we just created a project and I'm going to go over that real quick. We're gonna talk about how we actually put that together. We started Flip Your Life sometime last in 2014, I think it was November, maybe. I think there was actually one session before that, our beta test group and we got everyone through the project, and we don't talk about building websites and all we do is build my digital product and we get it for sale and we get it marketed and we get it out there, to get those first sales made and to learn the process of selling something online. And in that process, a lot of people asked, 'How do you build a website? I've got this product now, I know how to sell it, now I'm ready to build my website'. So that was an obvious cue to us that there was a market that wanted us to show them how to set up a WordPress website. So, we didn't just make that product as soon as we saw the need for it because we didn't know for sure. People will ask for things but sometimes they are not actually willing to pay you for that thing. So what Jocelyn and I did is, we basically outlined how would you make a WordPress website from scratch knowing everything we know over the last three years and we've create a bunch of websites in that time. What is the least you need to know, the basic steps to get it started. We created an outline for that project, this is page one in your diary here, and we presented that to the people in Flip Your Life who had already you know, came into our system and said, 'Is this something you are interested in?' and we pre-sold that for a hundred dollars. JOCELYN: And we actually do this with a lot of our products basically just to see if there's interest there and so that we have money there, and we know people want it before we start working on it. And it's been really good for us; I mean, we've had people in there that helped us to make the course and to show how it's gonna go,