QA 70 – How do you create a unique lead magnet FAST

In today's Q&A, we are helping David figure out how to create a lead magnet that solves a quick problem so he can grow his email list for his online business. Do you have a question you want answered on our podcast? We would love to help you! Click here to ask your question! [Tweet "Treat your lead magnet like a tourniquet rather than a band-aid"] Resources Mentioned in this Episode Today's question from David Bilbey at homestyle.education Flip Your Life community Guide to using the Google Keyword tool How to Create a Sales Funnel Template for Your Online Business Foodtruckr Let's dive into this week's question! JOCELYN: Hey y'all! You're listening to a Q&A with S&J. Welcome to the Flipped Lifestyle podcast where life always comes before work. We're your hosts, Shane and Jocelyn Sams. Join us, each week, as we teach you how to flip your lifestyle upside-down by selling stuff online. Are you ready for something different? All right, let's get started. SHANE: What's going on guys? Welcome back to another Q&A with S&J. Thank you so much for listening to our podcast again this week. We are glad to have you here. Today's question comes from David Bilbe and David writes in and says, "Shane and Jocelyn, you are so relatable." Thank you, David, we appreciate that. "I have started a homeschooling blog at homestyle.education. I am struggling to come up with an idea for a lead magnet. I am a software developer, so I have the possibility of writing some sort of software, but I'm still struggling to come up with something. How do you create a lead magnet that is not a topic you plan on covering by blog posts and how do you create something that doesn't take six months? It would take me a long time to write software. Should I do this or should I do something else?" JOCELYN: Hi David, this is a question that we actually get a lot and I was just talking to somebody yesterday in our Flip Your Life community about this very issue. People make it out to be a lot harder than it really is when really all that you need to do is just solve a problem for your audience. And this is where a lot of people get confused because they want it to sound nice and – SHANE: Huge, and long and epic. JOCELYN: You know, give everybody their hopes and dreams but that's not what people care about. People want to solve a problem; they want to immediately stop a pain. So, that's what you really need to think about when you are starting to write your opt-in magnet, or your lead magnet. You need to solve a quick problem for your audience so that they know that your content is good and they're ready to move on and consume your paid content. SHANE: For your example David, like you got homeschool curriculum, I did a quick Google search in the Google AdWords keyword tool and we have actually a video that teaches our members in our Flip Your Life community how to use that tool, how to go in and find keywords that are specific to your niche. I went into the Google AdWords keyword tool and I typed in 'homeschool' and I looked into some of the words and I found some things like 'homeschool programs', 'homeschool curriculum', 'how to find homeschool curriculum', and one of them was 'how to find accredited homeschool curriculum'. So you could create – you can see that there's thousands of people, this one has 2400 searches for accredited homeschool curriculum. You can go in and say, 'Get my free download on the top ten, accredited homeschool curriculums' and you just create a one-page PDF that is a list that solves that problem. People are out there actually searching for the answer to that question. They want to find homeschool curriculum that is accredited, that meets national standards, that's going to make sure their kids are learning the things they need to take state and national tests and then bam, you create a ten-page PDF, it's got a link to all the best curriculums, maybe those are even affiliate links or something like...