QA 71 – Matthew Kimberly Answers "How do I make my blog stand out"

In today's Q&A, we are helping Sam discover how to differentiate herself and understand why someone should listen to her when there is so much content out already out there online. Do you have a question you want answered on our podcast? We would love to help you! Click here to ask your question! [Tweet "This is how you differentiate yourself - you stand for something @mjkimberley"] Resources Mentioned in this Episode Today's expert is Matthew Kimberly from matthewkimberley.com Chris Ducker Event Matthew on Twitter Let's dive into this week's question! JOCELYN: Hey y'all! You're listening to an Expert Q&A with S&J. Today's expert is Matthew Kimberley at matthewkimberley.com. Welcome to the Flipped Lifestyle podcast where life always comes before work. We're your hosts, Shane and Jocelyn Sams. Join us, each week, as we teach you how to flip your lifestyle upside-down by selling stuff online. Are you ready for something different? All right, let's get started. SHANE: What's going on guys? Welcome back to the Expert Q&A with S&J podcast. This is our Thursday edition where we bring on experts to answer your questions. Jocelyn and I always say, we do not have all the answers but boy, we get all the questions. So we like to pass these on to people that know more about certain subjects than we do. And we have an amazing guest for you today, a guy that we met just a couple of weeks ago, in the Philippines, at Chris Ducker's 'Tropical Think Tank' event. One of the best speakers we have ever seen and a real guy that knows how to book yourself solid. It is Matthew Kimberley from Matthewkimberley.com. Matthew welcome to the Flipped Lifestyle podcast. MATTHEW: Great to be here, S&J. Thank you for having me. SHANE: Yeah, we are so glad you are here because we are clueless about some of these questions, especially the one we've got for you today. So Jocelyn, let's throw Matthew a question here. JOCELYN: Alright, this question is from Sam and Sam says, "There's so much information out there that I find it hard to differentiate myself. How do I make my blog stand out in the crowd and make it unique? I'm talking about a subject that is well-covered by many others. Why would anyone listen to me?" SHANE: This is a great question Matthew because, you know, we think about this all the time because really, when you think about it, every issue is pretty well covered on the internet. So how do you make yourself stand out in such a crowded world that we live in these days? MATTHEW: Sure, absolutely great question and the first thing that comes to mind is don't worry at all about the content. It's great that there's information out there, it's great that other people are talking about what you are talking about because if they weren't, there's probably a reason for that. So, if you find that you are the only person talking about something, unless it's brand new and very, very, very little – is brand spanking new, then that's validation. That's external validation. If other people are talking about vacuum repair, then that means that other people are listening to other people talk about vacuum repair. So that's great, good job, there's other information out there. Now, how do you differentiate yourself and how do you make your blog stand out? There's a couple of ways that I would go about doing this and a couple of ways that I would advise my clients that they could go about doing it. The first one is, you. Okay, so the information that you are presenting is standard, it exists elsewhere, but you are the only person who can deliver it the way that you can deliver it. Many of us, when we adopt a public persona, we water down the really interesting parts of our self. SHANE: Right. MATTHEW: We often say this in corporate emails, both from companies to their mailing lists, but also people when they are wearing their professional hats; here where I live in Malta in the Mediterranean,