QA 77 – John Lee Dumas Answers "How do I know when my product is ready to launch?"

In today's Q&A, we are helping Amy figure out when her product is good enough to launch and the steps she should take next. Do you have a question you want answered on our podcast? We would love to help you! Click here to ask your question! Resources Mentioned in this Episode Today's expert is John Lee Dumas from Entrepreneur on Fire Today's question is from Amy at meditatewithamy.com Flip Your Life Program Podcasters Paradise Let's dive into this week's question! JOCELYN: Hey y'all! You're listening to an Expert Q&A with S&J. Today's expert is John Lee Dumas of the Entrepreneur on Fire podcast and Entrepreneuronfire.com Welcome to the Flipped Lifestyle podcast, where life always comes before work. We're your hosts, Shane and Jocelyn Sams. Join us, each week, as we teach you how to flip your lifestyle upside-down, by selling stuff online. Are you ready for something different? All right, let's get started. SHANE: Hey guys, welcome back to our Expert Q&A, great to back with you again on this Thursday. We have an awesome guest today, we wanna welcome back to the show, John Lee Dumas. John, welcome back, man! JOHN: Smoldering, smoking, the flame is still there. SHANE: The fire keeps getting bigger; we talked to you a little while ago and every month, it's just getting bigger dude. You know what I'm saying? This is amazing. I mean, you're gonna have a bonfire out there on the beach pretty soon. All right, let's jump right into our question Jocelyn. JOCELYN: Right, today's question is from Amy Paterson of meditatewithamy.com, and she says, "How do you know when it is time to stop working on a digital product? I've written an e-book but I'm too much of a perfectionist to stop fiddling with it, and just start marketing the thing. I have a feeling that as soon as I make it available for sale, that I will find something horribly wrong with it and be mortified, and no one will ever buy anything from me again. Should I just set a deadline and say no more changes after that? When is enough, enough, and how do you know when it is time to launch?" SHANE: I love this question man, because we – you know, we have like dozens and dozens of people and we see it in our Flip Your Life course, and we see this over and over again. You know, people get to that point where they almost get that digital product created, and then they rewrite it where they start over, or they keep working on it and we are like, 'Oh, what are you doing?' So what is your perspective on this John, what do you think about when to launch a product? When is enough, enough? When do you put yourself out there to the world? JOHN: Okay, I'm like foaming at the mouth for this question; and I'm glad you guys have like the tough love like Sundays or whatever you do – SHANE: The tough love stick, baby, we bring up the tough love stick right here. JOHN: Yeah, this is like a tough love, like super-bowl right here because this is like such a sticking point for me, because so many entrepreneurs fail and fail and fail because of this very question that they just run in circles around. And my first answer to Amy here is, you've waited way too long already. You've already wasted a ton of time, in my opinion, in my experience, which I have had experience wasting a ton of time in a similar situation, multiple times before because until people actually pay with their wallet, they actually vote with their wallets for an idea, you don't even have a clue if your audience is starving enough. They'll tell you all day long; 'I want this, I want X, I want a Y, I want a Z', 'Oh yeah, if you create this, I will definitely buy this.' Believe me, I know you have a great relationship with your audience and believe me, I know that you think you are making the right product for them, but you don't know for certain. And I have had over 950 guests on Entrepreneur on Fire who will verify this fact. You do not know for certain until you actually have somebody ...