QA 78 – How often can I email my list?

In today's Q&A, we are helping Heather figure out how often to email her list and what she should be sending to them when she does. Do you have a question you want answered on our podcast? We would love to help you! Click here to ask your question! [Tweet "Contact your niche as often as your audience will allow. Test, every niche is different. "] Resources Mentioned in this Episode Today's question from Heather Jackson at Potato Sack Diet Project Article on Periscope Live Event Elementary Librarian US History Teachers Flip Your Life Community Let's dive into this week's question! JOCELYN: Hey y'all! You're listening to a Q&A with S&J. Welcome to the Flipped Lifestyle podcast, where life always comes before work. We're your hosts, Shane and Jocelyn Sams. Join us, each week, as we teach you how to flip your lifestyle upside-down, by selling stuff online. Are you ready for something different? All right, let's get started. SHANE: What's going on guys? Welcome back to the Q&A with S&J. Got another great question about email marketing for you this week. We have a theme going on this month; we're talking all about email marketing on all of our podcasts this month. This is how to get a bigger email list and sell to that list better. Today's question comes from Heather Jackson who is a Flip Your Life community member. You can follow her at Facebook.com/potatosackproject. She's got a cool little Facebook page there, she's working on her website, and that will be up soon but you can follow her over on Facebook and check out what she's up to. Heather writes, "How often should you keep in touch with your email list and is sending just your blog post links when they publish, enough? I am just starting out so I don't really have a list but as it grows, I want to make sure I'm contacting them consistently. What should I do?" Jocelyn, what do you think about that? JOCELYN: Alright, well, I have not always been the poster child for great email success. SHANE: But we've gotten a lot better. JOCELYN: We have improved a lot, and the thing that you have to remember Heather, and everyone else out there who maybe struggling with this question is that people give you their email address because they want you to contact them. That doesn't mean that you should contact them ten times a day, but don't feel bad about contacting them about once a week, maybe even twice a week. But don't feel like you have to have a rigorous schedule and don't get bent out of shape if you don't adhere to that schedule that you build up in your mind. I think that's a problem that a lot of people have, and they think that just sending out links to blog posts for instance like you mentioned is not good enough. But in fact, I think that sending out links to blog posts is totally a great list of – or a great use of your email list, and as long as you are sending them good value, and consistently sending them information that they are interested in, then that is perfectly acceptable to send to your list. SHANE: It's kinda like baseball; something like – we send out every Wednesday – our podcast comes on Tuesday and I've had people ask me before, like why don't you send me an email out on Tuesday when your podcast releases? Well, I know that so many thousand people are gonna listen to that podcast because they are subscribed. You know, X-thousand people are gonna come in, download it, regardless of if I email him or not. Those people, I just want to go ahead and let them download everything and then I'll wait till the next day before I schedule our email announcement for our podcast on Tuesdays, until Wednesday. We want that to come in on Wednesday to catch everybody else in our audience that might not be subscribed on iTunes or maybe missed that the podcast had come out, and forgot about it, and I want to remind them. So that's one email that we send out. I usually also send out an email on Sunday night or Monday morning,