QA 80 – Kate Erickson Answers "How to sell a seasonal product"

In today's Q&A, we are helping Guy figure out if he should stay in touch with his audience throughout the year or just when he's selling his product seasonally. Do you have a question you want answered on our podcast? We would love to help you! Click here to ask your question! Resources Mentioned in this Episode Today's expert is from Kate Erickson of entrepreneuronfire.com Today's question is from Guy Hauptman of chemvideotutor.com Kate's Podcast Free Podcast Course Let's dive into this week's question! JOCELYN: Hey y'all! You're listening to an Expert Q&A with S&J. Today's expert is Kate Erickson of Kate's Take, the Entrepreneur on Fire audio blog. Welcome to the Flipped Lifestyle podcast, where life always comes before work. We're your hosts, Shane and Jocelyn Sams. Join us, each week, as we teach you how to flip your lifestyle upside-down, by selling stuff online. Are you ready for something different? All right, let's get started. SHANE: Hey y'all, welcome back to Flipped Lifestyle podcast; we have another Expert Q&A today, we are bringing back one of our favorite guests, it's Kate Erickson from Kate's Take, the Entrepreneur on Fire audio blog and entrepreneuronfire.com. Kate, welcome back to the show. KATE: Thanks S&J, I'm fired; one of your favorites? SHANE: Yes, definitely one of our favorites. 100% JOCELYN: One of our favorites; you came to our live event so that puts you – SHANE: That's right; when you get on a yacht in San Diego Bay for four hours with somebody, you automatically got to be on the favorite list, know what I mean? JOCELYN: That's right. Well today, we have a question from Guy Hoppman of kimvideotutor.com and Guy says, "I sell seasonal, two-to-three-times-a-year product, which is an online video series geared to high school students. How do I target their parents, the ones with the credit cards, to buy without bombarding the parents with irrelevant emails? How often should I email my subscribers? Should I send them stuff all year around or only when it's time to sell my product?" SHANE: This is a really cool question, I'm really interested in your take on this Kate; did you get that? See what I did there? Kate's Take. KATE: Yeah, I like that. SHANE: But because – you know Jocelyn and I have Flipped Lifestyle but we got a lot of other businesses in the education world and those are very seasonal. Pretty much the beginning of the year is where you hit that and I think that's what he's asking here. Does he just email those people those two or three times a year when they'll buy his product or does he email them every week for 52 weeks out of the year? So what do you think that Guy should do? KATE: Yeah, so that's a great point and a great comparison Shane 'cause I think there's probably a lot of people who come out with launches or products or services that might only be relevant at certain times during the year trainings or whatever they might be. I think it's really important to keep that touch point throughout the year because that's when you are going to start building a relationship with your customer, and that's when you're going to be top of mind any time they think about any of your trainings or your products. So, I definitely think it's important to keep that communication over the year. You know, outside of whatever you're offering in this online video series, there's certainly relevant tips and advice and things that you can continue talking about all year long. I'm positive of it, and I don't even know what the topic is other than it serves students. But if you think about what a high school student goes through in an entire year, there are a lot of topics and a lot of value that you could be providing them that's gonna get to know, like and trust you even more, so that when it does come time for you to pitch your product, it's not gonna be like 'Who is this person in my inbox all of a sudden?