Ep 2 - The evolution of Identity Marketing

Ep 2 - The evolution of Identity Marketing

Author: Josh Phegan - Real Estate Trainer, speaker, author. October 6, 2021 Duration: 31:33

This podcast features Josh Phegan & David Choi talking with Steve Osborn, founder of Identity Marketing. We look at marketing initiatives and brand standards for internal and external communications, defining and marketing your brand identity and designing the ultimate customer experience. Steve shows why you need an agency to package and promote your brand, advises developing a plan of action for internal and external marketing teams, and promotes bringing back brand campaigns as the next evolution of creating customer awareness.


Josh Phegan has spent years at the intersection of real estate, business, and education, and he brings that entire perspective to every conversation on the Founders Podcast. Rather than just forecasting trends, this series digs into the practical realities of building a career and a company as technology reshapes the property landscape. Each episode features candid discussions with entrepreneurs, innovators, and leaders who are actively defining what comes next. You’ll hear less about abstract theories and more about the tangible challenges and opportunities in proptech, from operational shifts to the evolving skills agents and brokers need to thrive. The dialogue is grounded in Josh’s experience as a trainer and author, focusing on actionable insights for professionals navigating this digital transition. Tune in for a straightforward exploration of how the industry's foundations are being rebuilt, one innovation at a time. This podcast is for those who prefer depth over soundbites, offering a clear-eyed look at the future of work in real estate.
Author: Language: English Episodes: 46

Founders Podcast
Podcast Episodes
S3 - Ep 10 | Josh Phegan x Chris Booth from Real Flow Finance [not-audio_url] [/not-audio_url]

Duration: 29:53
This podcast features Josh Phegan talking with Chris Booth of Real Flow Finance. Chris talks about solutions Real Flow Finance offers for positioning brand and properties in the marketplace. Josh and Chris discuss challe…
S3 - Ep 9 | Josh Phegan x Daniel Bignold from Propps [not-audio_url] [/not-audio_url]

Duration: 25:42
Today's podcast features Josh Phegan with Daniel Bignold, CEO of Propps. Daniel explains how Capture-Qualify-Convert works, and presents some of the tools the Propps app makes available to agents. Josh and Daniel discuss…
S3 - Ep 8 | Josh Phegan x Josh Symons from MRI Software [not-audio_url] [/not-audio_url]

Duration: 33:39
In this podcast Josh Phegan interviews Josh Symons, strategic industry principle with MRI Software, a global proptech platform player. Symons talks about the need to build trust with the customer through communication, c…
S3 - Ep 7 | Josh Phegan x Steve Osborn from Identity Marketing [not-audio_url] [/not-audio_url]

Duration: 34:30
In today's podcast Josh Phegan is joined by Steve Osborn, managing director with Identity Marketing. Steve describes several ways brands differentiate themselves, and how they position themselves and compete in the marke…
S3 - Ep 6 | Josh Phegan x Rahul Grover from iD4me [not-audio_url] [/not-audio_url]

Duration: 30:15
In today's podcast Josh Phegan is joined by Rahul Grover, general manager for iD4me, a proptech service provider that gives access to the power of data back to the agent. Rahul talks about ways iD4me supports and protect…
S3 - Ep 5 | Josh Phegan x Kahlia Cordony from Cordony Group [not-audio_url] [/not-audio_url]

Duration: 31:01
This podcast features Josh Phegan talking with Kahlia Cordony, founder and creative director for the Cordony Group styling agency. Kahlia shares CG's approach to making the process of owning, presenting and selling prope…
S3 - Ep 4 | Josh Phegan x Sean Scoffield from connectnow [not-audio_url] [/not-audio_url]

Duration: 25:20
Today's podcast features Josh Phegan with Sean Scoffield of connectnow, a home moving connection service. Sean talks about how connectnow brings value to your brand and customer experience, real estate as an elevated ser…
S3 - Ep 2 | Josh Phegan x Ali Vaez from Activepipe [not-audio_url] [/not-audio_url]

Duration: 32:13
In today's podcast Josh Phegan is joined by Ali Vaez of Activepipe, which provides email marketing to businesses. Ali gives us 8 reasons why you should be using email marketing, and Josh highlights the rise of AI and the…