The City of Austin Pulls a Cracker Barrel Move

The city of Austin took a page out of Cracker Barrel’s playbook and it’s going over like a lead balloon! I’m Tomi Lahren, more next. For the first time in its history, the City of Austin has officially changed its logo- and let’s just say… this is not a glow-up. The old logo had heritage and weight: a shield with red and white stripes, gold trim, and a winged Latin cross drawn from the coat of arms of Stephen F. Austin himself. You know, the city’s namesake. But the new logo? It’s a slanted letter “A” in green and purple. That’s it. No history. No symbolism. No identity. It’s boring. It’s bland. It’s a total downgrade. Oh, and it cost $1.1 million as part of a so-called “branding initiative.” Sound familiar? It’s giving major Cracker Barrel logo fail vibes, another multimillion-dollar redesign nobody asked for. But in Austin’s case, it’s worse because this city is supposedly tightening its belt ahead of a major tax vote. Here’s a word to the woke: quit scrubbing meaningful, time-tested symbols and replacing them with sanitized, soulless corporate clipart. It’s a waste of money, and yes, most people hate it. I’m Tomi Lahren and you can watch my show "Tomi Lahren is Fearless" at Outkick.com Learn more about your ad choices. Visit podcastchoices.com/adchoices