072: Personal Name or Business Name?

Nathan Allotey hosts the Freelance Jumpstart Podcast, a space dedicated to the real work of building a sustainable and rewarding freelance business. It moves beyond simple inspiration to tackle the practical questions that often stall new ventures and challenge experienced solopreneurs. You’ll hear straightforward conversations about setting rates that reflect your worth, crafting marketing that actually connects, and designing a client experience that builds lasting relationships. This podcast digs into the nuances of turning a skill into a viable career, covering everything from the mindset shifts required for independence to the tactical details of managing projects and finances. Each episode aims to translate broad business concepts into actionable steps, whether the topic is navigating client negotiations, refining your online presence, or finding balance in a solo workflow. It’s a resource for anyone feeling caught between the desire for autonomy and the uncertainty of where to begin, offering a blend of strategic advice and personal reflection drawn from Nathan’s own journey. Tune in for honest discussions that address the full spectrum of freelance life, from the initial leap to the ongoing process of growth and refinement.