083: How to Position Yourself as an Expert

083: How to Position Yourself as an Expert

Author: Nathan Allotey October 26, 2019 Duration: 16:52
If you're looking to positioning yourself as an expert there are two core elements that serve as necessities to positioning: pricing and perception. Both must be used in order for any brand to be positioned for high-value clients.

Nathan Allotey hosts the Freelance Jumpstart Podcast, a space dedicated to the real work of building a sustainable and rewarding freelance business. It moves beyond simple inspiration to tackle the practical questions that often stall new ventures and challenge experienced solopreneurs. You’ll hear straightforward conversations about setting rates that reflect your worth, crafting marketing that actually connects, and designing a client experience that builds lasting relationships. This podcast digs into the nuances of turning a skill into a viable career, covering everything from the mindset shifts required for independence to the tactical details of managing projects and finances. Each episode aims to translate broad business concepts into actionable steps, whether the topic is navigating client negotiations, refining your online presence, or finding balance in a solo workflow. It’s a resource for anyone feeling caught between the desire for autonomy and the uncertainty of where to begin, offering a blend of strategic advice and personal reflection drawn from Nathan’s own journey. Tune in for honest discussions that address the full spectrum of freelance life, from the initial leap to the ongoing process of growth and refinement.
Author: Language: en-us Episodes: 100

Freelance Jumpstart Podcast
Podcast Episodes
Explaining Your Value in a saas niche [Traffic Talk] [not-audio_url] [/not-audio_url]

Duration: 19:10
For this episode of Traffic Talk we answer a question that came in from email about someone who doesn't know how to clearly define the expensive problem that they're solving in the area of client success.
069: The Value of Coaching [not-audio_url] [/not-audio_url]

Duration: 10:28
At some point in your business you will need a coach to guide you toward your goals. However, not every coach will work for you there are 2 types of coaching and you need to know which one fits your learning style.
068: Your Job Title Matters (Cory McCabe Interview) [not-audio_url] [/not-audio_url]

Duration: 1:13:03
In this episode I'm joined by filmmaker Cory McCabe as we expand upon why you shouldn't call yourself a freelancer and the importance of your job title to your brand.
How Much Does a 3 Page Website Cost? [Traffic Talk] [not-audio_url] [/not-audio_url]

Duration: 13:22
For this episode of Traffic Talk we look at the question "How much to charge for a 3 page website?" The freelancer is working with their local chamber of commerce and they are nervous about overpricing the job.
067: Never Call Yourself a Freelancer [not-audio_url] [/not-audio_url]

Duration: 16:06
Your title is one of the first elements that informs potential clients of your brand and how you can help. Though you may be running a freelance business if you want people to take you seriously don't call yourself a fre…
066: Overcoming Imposter Syndrome [not-audio_url] [/not-audio_url]

Duration: 15:51
Have you ever wrestled with self doubt, anxiety, perfectionism, fear of failure while working with clients? This may be a common issue creatives wrestle with called Imposter Syndrome.
Should You Offer Clients Web Hosting? [Traffic Talk] [not-audio_url] [/not-audio_url]

Duration: 17:39
For this episode of traffic talk we answer the question, "Should you host a client's website and act as the web hosting service or let a client use a different company?"
065: Creating a Sales Funnel [not-audio_url] [/not-audio_url]

Duration: 25:40
A sales funnel is a sequence of steps or actions that take place that guide a potential customer from introducing them to your brand to the final step of them making a purchase and then the follow-up.