Applying Tips, Tactics, and Strategies In Your Freelance Business

Applying Tips, Tactics, and Strategies In Your Freelance Business

Author: Alvalyn Lundgren October 30, 2025 Duration: 20:45
Some key business challenges for freelance creatives include overcoming recurring problems and ensuring that daily practices are aligned with long-term strategy and purpose. We often resort to applying quick fixes which can be superficial rather than working to discover why the problems recur. 
Alvalyn Lundgren discusses the differences between tips, tactics, and strategies in growing a freelance business, and shares her experience of transforming her freelance business from serving low-value clients to high-value clients. She emphasizes that while tips provide quick fixes, they are superficial and short-term, whereas tactics are planned actions based on a strategic plan to achieve long-term goals. She highlights the importance of addressing foundational issues in business, such as mindset, mission, mechanics, and messaging, stressing the need for consistent, strategic actions to build a thriving creative business. The podcast encourages listeners to implement long-term, deep-dive strategies and focused tactics rather than rely on quick fixes, and to build consistent systems and practices to support their overall business mission.
 
 

Alvalyn Lundgren guides the conversation on the Freelance Road Trip Podcast, a space built for independent creatives navigating the winding path of running their own practice. This isn't about abstract theory; it's a practical companion for designers, illustrators, and photographers who feel the constant push and pull between their artistic drive and the realities of invoices, clients, and sustainability. Each episode feels like a candid conversation from the passenger seat, tackling how to protect your creative energy while building a business that doesn't burn you out. You'll hear honest discussions about pricing your worth, finding clients who respect your vision, and setting boundaries that allow both your work and your well-being to thrive. The whole point of this podcast is to merge that innate creativity with actionable strategy, moving beyond just getting by to building something genuinely fulfilling. Tune in for a blend of mindset shifts and concrete steps that help you steer your freelance journey with more confidence and clarity.
Author: Language: English Episodes: 50

Freelance By Design
Podcast Episodes
Not Using Contracts? What Could Go Wrong? [not-audio_url] [/not-audio_url]

Duration: 15:05
Many freelancers in all sectors work without written contracts. They rely on verbal agreements which can be vague and incomplete. Neglecting to put project parameters and expectations in writing before you begin a projec…
Freelancers and Financial Crimes [not-audio_url] [/not-audio_url]

Duration: 21:01
A new reporting requirement affecting LLCs and s-corps — small and independent businesses legally registered with their secretary of state — is coming your way in 2024. The Corporate Transparency Act establishes a federa…
Up All Night [not-audio_url] [/not-audio_url]

Duration: 23:16
Stress resides between an expectation of an ideal and what actually is. When the expectation of the ideal — balance (symmetry) — collides with the messy realities of life, you can feel like you're not good enough or you'…
There Are No Guarantees [not-audio_url] [/not-audio_url]

Duration: 18:09
There are myriad courses, programs, and coaches available to help you learn skills to succeed in your freelance business. You have a lot of teachers, coaches, and "gurus" to choose from. Or you can choose none and learn…
How To Negotiate With Clients [not-audio_url] [/not-audio_url]

Duration: 32:06
As a freelancer or creativepreneur, negotiating skills are crucial and can make a significant difference in the success of your creative business. In this episode, we'll address the purpose of the negotiation process, ex…
What's the Difference Between Marketing and Branding? [not-audio_url] [/not-audio_url]

Duration: 12:53
Marketing and branding are related concepts that are often used interchangeably, but they are distinct and have different purposes. Freelance designers create brand assets and identities for their clients, but fewer free…
How To Thrive In Your Creative Business [not-audio_url] [/not-audio_url]

Duration: 22:41
Establishing and managing a business so you can make a living from your creative work — your way — isn't easy and probably not what most of us expected when we started out. With all the competition out there, and now wit…
The Impact Of AI On Your Creative Business [not-audio_url] [/not-audio_url]

Duration: 26:32
AI is disrupting the creative industries in a variety of ways that are both beneficial and detrimental. In this episode we consider both the problems and advantages of using AI as a freelance creative, and propose answer…
How To Sell Expertise When You Don't Have Expertise [not-audio_url] [/not-audio_url]

Duration: 22:08
Freelancers in general prefer to work with high value clients. An effective way to attract high value clients is to sell expertise, not time. How can you sell creative services if you're just starting and have little or…
Form An LLC For The Right Reasons [not-audio_url] [/not-audio_url]

Duration: 26:43
If you're a freelance creative who's considering forming an LLC because it will protect you and your clients from worker misclassification under California's AB5 and possible Department of Labor rulings regarding indepen…