Do You Want To Be The Cheapest Option?

Do You Want To Be The Cheapest Option?

Author: Alvalyn Lundgren September 25, 2025 Duration: 19:46

How do you create high-value perception with a skeptical client? Why do so many clients think creative work is worth so little, or that we're charging too much? It seems they tend to look for the cheapest option. Attracting high value clients you can work with over the long term requires a change in focus and approach. While platforms like Canva and tech like AI are impacting opportunities for new projects, what we creatives need to focus on is how clients perceive our craft and our roles. In this episode Alvalyn tackles ways freelancers can position and differentiate in order to attract and keep high value clients.


Alvalyn Lundgren guides the conversation on the Freelance Road Trip Podcast, a space built for independent creatives navigating the winding path of running their own practice. This isn't about abstract theory; it's a practical companion for designers, illustrators, and photographers who feel the constant push and pull between their artistic drive and the realities of invoices, clients, and sustainability. Each episode feels like a candid conversation from the passenger seat, tackling how to protect your creative energy while building a business that doesn't burn you out. You'll hear honest discussions about pricing your worth, finding clients who respect your vision, and setting boundaries that allow both your work and your well-being to thrive. The whole point of this podcast is to merge that innate creativity with actionable strategy, moving beyond just getting by to building something genuinely fulfilling. Tune in for a blend of mindset shifts and concrete steps that help you steer your freelance journey with more confidence and clarity.
Author: Language: English Episodes: 50

Freelance By Design
Podcast Episodes
Not Using Contracts? What Could Go Wrong? [not-audio_url] [/not-audio_url]

Duration: 15:05
Many freelancers in all sectors work without written contracts. They rely on verbal agreements which can be vague and incomplete. Neglecting to put project parameters and expectations in writing before you begin a projec…
Freelancers and Financial Crimes [not-audio_url] [/not-audio_url]

Duration: 21:01
A new reporting requirement affecting LLCs and s-corps — small and independent businesses legally registered with their secretary of state — is coming your way in 2024. The Corporate Transparency Act establishes a federa…
Up All Night [not-audio_url] [/not-audio_url]

Duration: 23:16
Stress resides between an expectation of an ideal and what actually is. When the expectation of the ideal — balance (symmetry) — collides with the messy realities of life, you can feel like you're not good enough or you'…
There Are No Guarantees [not-audio_url] [/not-audio_url]

Duration: 18:09
There are myriad courses, programs, and coaches available to help you learn skills to succeed in your freelance business. You have a lot of teachers, coaches, and "gurus" to choose from. Or you can choose none and learn…
How To Negotiate With Clients [not-audio_url] [/not-audio_url]

Duration: 32:06
As a freelancer or creativepreneur, negotiating skills are crucial and can make a significant difference in the success of your creative business. In this episode, we'll address the purpose of the negotiation process, ex…
What's the Difference Between Marketing and Branding? [not-audio_url] [/not-audio_url]

Duration: 12:53
Marketing and branding are related concepts that are often used interchangeably, but they are distinct and have different purposes. Freelance designers create brand assets and identities for their clients, but fewer free…
How To Thrive In Your Creative Business [not-audio_url] [/not-audio_url]

Duration: 22:41
Establishing and managing a business so you can make a living from your creative work — your way — isn't easy and probably not what most of us expected when we started out. With all the competition out there, and now wit…
The Impact Of AI On Your Creative Business [not-audio_url] [/not-audio_url]

Duration: 26:32
AI is disrupting the creative industries in a variety of ways that are both beneficial and detrimental. In this episode we consider both the problems and advantages of using AI as a freelance creative, and propose answer…
How To Sell Expertise When You Don't Have Expertise [not-audio_url] [/not-audio_url]

Duration: 22:08
Freelancers in general prefer to work with high value clients. An effective way to attract high value clients is to sell expertise, not time. How can you sell creative services if you're just starting and have little or…
Form An LLC For The Right Reasons [not-audio_url] [/not-audio_url]

Duration: 26:43
If you're a freelance creative who's considering forming an LLC because it will protect you and your clients from worker misclassification under California's AB5 and possible Department of Labor rulings regarding indepen…