How To Start Freelancing

How To Start Freelancing

Author: Alvalyn Lundgren February 2, 2023 Duration: 14:20
The way you'll create a sustainable freelance business is by focusing on the long term, pursuing valuable clients and projects, and systematizing your efforts in marketing and management. 
The first thing to embrace is the fact that you're building a business, not being creative. Mindset is everything. You must stop thinking like a creative and start thinking like the owner of a creative business. In this episode I outline essential steps to take to shift into freelancing full time or part time.

Alvalyn Lundgren guides the conversation on the Freelance Road Trip Podcast, a space built for independent creatives navigating the winding path of running their own practice. This isn't about abstract theory; it's a practical companion for designers, illustrators, and photographers who feel the constant push and pull between their artistic drive and the realities of invoices, clients, and sustainability. Each episode feels like a candid conversation from the passenger seat, tackling how to protect your creative energy while building a business that doesn't burn you out. You'll hear honest discussions about pricing your worth, finding clients who respect your vision, and setting boundaries that allow both your work and your well-being to thrive. The whole point of this podcast is to merge that innate creativity with actionable strategy, moving beyond just getting by to building something genuinely fulfilling. Tune in for a blend of mindset shifts and concrete steps that help you steer your freelance journey with more confidence and clarity.
Author: Language: English Episodes: 100

Freelance Road Trip Podcast
Podcast Episodes
How To Craft Your Professional Portfolio [not-audio_url] [/not-audio_url]

Duration: 24:44
Your portfolio isn't just about getting you your next client. It's a springboard into your future. It's a primary means of attracting clients you're best suited to serve. I share specific how-tos for creating a high qual…
Make Your Portfolio A Marketing Tool [not-audio_url] [/not-audio_url]

Duration: 16:58
If you're a self-employed professional creative, you offer solutions to business and life problems. Your portfolio then, isn't a showcase of art, design, or photography, but a collection of creative solutions. The most e…
Master the Client Discovery Call [not-audio_url] [/not-audio_url]

Duration: 24:03
A prospective client discovery session allows you the opportunity to manage expectations before you enter a working relationship. By asking the right kinds of questions you communicate to your client your expertise and e…
10 Red Flag Warnings Freelancers Shouldn't Ignore [not-audio_url] [/not-audio_url]

Duration: 19:08
It's no fun being trapped in a bad working relationship with a difficult client. We can put filters in place to screen out prospects who aren't a good fit for us, but what do we do when things begin well but go sour in t…
Detours Are Not Your Destiny [not-audio_url] [/not-audio_url]

Duration: 24:18
Many freelance creatives deal with having to do things to pay the bills while we're developing our freelance careers. The usual thinking is that these jobs are holding us back from doing our preferred work, stepping into…
How To Write Your Business Plan [not-audio_url] [/not-audio_url]

Duration: 28:24
You may not need a business plan to start your freelance business, but once you get a few clients under your belt you'll want to create one. A business plan acts as compass to keep you focused on the important things. It…
How To Care For Your Suppliers [not-audio_url] [/not-audio_url]

Duration: 26:56
No freelancer ever does a project entirely on their own. A reliable support network is crucial to getting the job done. Freelance creatives focus more on attracting and working with clients but often neglect to invest th…
Why Strategy Trumps Tactics [not-audio_url] [/not-audio_url]

Duration: 18:58
Independent creatives are known to seek out quick-win tips and tactics to fix their immediate problems. But if you want to build a sustainable business around your creative work, you need a strategic plan that acts as bo…
Your Client Is Not Your Enemy [not-audio_url] [/not-audio_url]

Duration: 20:38
Ever have a client relationship turn sideways or go south? If you've been freelancing awhile you've likely experienced when a client shifts expectations or makes an odd request. Poor relationships with your clients can a…
5 Practical Steps To Shift From Artist To Owner [not-audio_url] [/not-audio_url]

Duration: 22:14
The allure of freelancing... Why do we do it? And then, how do we do it? The freelance economy is growing across all sectors. According to a Gallup–Upwork poll, there are around 57M independent contractors in the US curr…