Self Promotion Essentials

Self Promotion Essentials

Author: Alvalyn Lundgren April 8, 2025 Duration: 14:41

Self-promotion is the practice of telling potential clients about what you do. With it you build your brand, engage prospects, and attract clients. As a freelancer, you should include self promotion strategies in your regular marketing activities. In this episode I share four essential components of your self promotion strategy. 


Alvalyn Lundgren guides the conversation on the Freelance Road Trip Podcast, a space built for independent creatives navigating the winding path of running their own practice. This isn't about abstract theory; it's a practical companion for designers, illustrators, and photographers who feel the constant push and pull between their artistic drive and the realities of invoices, clients, and sustainability. Each episode feels like a candid conversation from the passenger seat, tackling how to protect your creative energy while building a business that doesn't burn you out. You'll hear honest discussions about pricing your worth, finding clients who respect your vision, and setting boundaries that allow both your work and your well-being to thrive. The whole point of this podcast is to merge that innate creativity with actionable strategy, moving beyond just getting by to building something genuinely fulfilling. Tune in for a blend of mindset shifts and concrete steps that help you steer your freelance journey with more confidence and clarity.
Author: Language: English Episodes: 100

Freelance Road Trip Podcast
Podcast Episodes
Recordkeeping For Freelancers [not-audio_url] [/not-audio_url]

Duration: 22:30
Keeping accurate records is foundational to running a business. The kinds of records you keep depend on the kind of business you do. Freelance creatives need to keep all the standard records, and those that related speci…
Task Management Tactics [not-audio_url] [/not-audio_url]

Duration: 28:43
Freelancers often struggle with time management and task management, project management, and getting things on time. We don't get things done when we don't know what to do next or where to begin. And we don't know what t…
Professional Practices For Freelance Creatives [not-audio_url] [/not-audio_url]

Duration: 20:39
What makes the difference between working project by project or creating work that is significant, sustainable, and advances your clients' enterprises as well as your own? Do how you do business and how you conduct yours…
Establish Your Value Proposition [not-audio_url] [/not-audio_url]

Duration: 22:40
A key to your long-term success as a freelance creative is to work with the kinds of clients you're best suited to serve. And a key approach to attracting those clients is to establish your value proposition — a statemen…
An Attitude For Success [not-audio_url] [/not-audio_url]

Duration: 20:03
In this episode, Alvalyn discusses the importance of establishing and maintaining an "abundance" mindset for achieving career and creative success. She emphasizes how success is not limited by resources, but is instead c…
Upgrade Your Portfolio With Case Studies [not-audio_url] [/not-audio_url]

Duration: 16:41
Case studies help position freelance creatives as strategic problem solvers, rather than technicians or wrists. They present the client's problem, document and record the creative process, and showcase research findings,…
Not Using Contracts? What Could Go Wrong? [not-audio_url] [/not-audio_url]

Duration: 15:05
Many freelancers in all sectors work without written contracts. They rely on verbal agreements which can be vague and incomplete. Neglecting to put project parameters and expectations in writing before you begin a projec…
Freelancers and Financial Crimes [not-audio_url] [/not-audio_url]

Duration: 21:01
A new reporting requirement affecting LLCs and s-corps — small and independent businesses legally registered with their secretary of state — is coming your way in 2024. The Corporate Transparency Act establishes a federa…
Up All Night [not-audio_url] [/not-audio_url]

Duration: 23:16
Stress resides between an expectation of an ideal and what actually is. When the expectation of the ideal — balance (symmetry) — collides with the messy realities of life, you can feel like you're not good enough or you'…
There Are No Guarantees [not-audio_url] [/not-audio_url]

Duration: 18:09
There are myriad courses, programs, and coaches available to help you learn skills to succeed in your freelance business. You have a lot of teachers, coaches, and "gurus" to choose from. Or you can choose none and learn…