Does ROI Always Matter?

Does ROI Always Matter?

Author: Millo May 25, 2023 Duration: 57:54
When growing your business, should you worry about getting a positive ROI on every penny you spend? It’s an interesting question for me while talking with today’s guest, Sarah. Sarah started her own agency just 5 months ago. And while she’s been able to get hourly contractors on board quickly to help with creative work, she’s having difficulty finding the right people to help with administrative work. Even more, she’s not sure how to pay for them. Because in a traditional agency model, everything has to be tied back to billable client hours. After talking through it, we came up with some good solutions.  PS: Sarah is looking to hire someone to help with client relations. Her contact info is below: sarah.russell@aloide.com https://aloide.com/ PS: Get featured in an upcoming FTF SHORT! Just visit http://freelancetofounder.com/ask and submit a question.  Support our sponsors so we can keep airing new episodes: Ampla - Providing capital, banking, bill pay, cards, and insights to omnichannel businesses. Sendinblue - Use promo code FOUNDER for 50% off your first three months on a premium account at https://www.sendinblue.com/founder/ Dripify - Premium learning platform for entrepreneurs. SolidGigs - Get more freelance jobs Get your own on-air coaching call We'd love to feature your business and offer some free on-air advice for growing your business. To see if you're a good fit, click here. Leave us a review on Apple Podcasts: If you enjoy the show, can you do us a favor and leave us an honest rating and review on Apple Podcasts? We'll love you forever. Click here to leave a review. More Recommended Listening: This show is a part of the Podglomerate, a company that produces, distributes, and monetizes podcasts. We encourage you to visit the website and sign up for our newsletter. We suggest you also try other Podglomerate shows about entrepreneurship, business, and creativity, such as Rocketship.fm and Creative Elements. Learn more about your ad choices. Visit megaphone.fm/adchoices

There’s a common gap between working for yourself and truly building something that lasts, and Freelance to Founder lives in that space. This isn’t just theory; it’s a daily conversation for freelancers who are tired of the unpredictable income and ready to create a real business. Host Preston Lee draws from his own journey from freelancer to someone who has built and sold companies, and he brings that grounded perspective to every episode. Nearly every weekday, Preston is joined by other founders and entrepreneurs who’ve navigated the same path, breaking down the practical steps you can take to scale your solo operation. The call-in format means you’re hearing real questions from people in the trenches, facing the same client issues, pricing dilemmas, and growth plateaus you might be. Listening to this podcast feels like having a direct line to a supportive and experienced mastermind group, one that focuses on actionable strategies over vague inspiration. It’s for the designer, writer, developer, or consultant who’s ready to move beyond the feast-or-famine cycle and lay the foundation for something more substantial and sustainable. The discussions are candid, the advice is tested, and the goal is always clear: helping you transition from a solo practitioner to the founder of a thriving business.
Author: Language: English Episodes: 100

Freelance to Founder
Podcast Episodes
[Q&A] Lost Your Passion? [not-audio_url] [/not-audio_url]

Duration: 13:52
In today's Q&A, Rachel Stoneking, from our free Facebook Mastermind Group asked how she could get the passion for her business back. She shares her personal feelings of anxiety and disappointment after losing clients wit…
Work Less, Make More [not-audio_url] [/not-audio_url]

Duration: 44:21
On today’s show: how does working less while making more money sound? Of course, it sounds fantastic! But actually, making it happen is much more complicated. That’s where I find today’s call-in guest, Diana. She’s been…
Hired by Nike, Spotify, Stripe, and more [not-audio_url] [/not-audio_url]

Duration: 40:39
On today’s show: how would you like to have clients like Nike, Netflix, Stripe, Twitch, Spotify and more? It’s a dream-come-true as a freelancer. And this dream is a reality for motion graphics expert Kate—who’s calling…
[Q&A] Marketing Plan Help? [not-audio_url] [/not-audio_url]

Duration: 20:05
On today’s show, where do you start when it comes to making a marketing plan for your business? That’s what Thomassina asks us and—since Clay and I both have extensive marketing backgrounds—we end up having a lot to say…
Do Agencies Get Bigger Clients? [not-audio_url] [/not-audio_url]

Duration: 52:43
On today’s show: if you treat yourself like an agency, will you attract bigger and better clients? That’s part of what we discuss with our call-in guest Kate who’s living and working in London. With Kate, we talk a lot a…
[Q&A] Freelancer to Millionaire? [not-audio_url] [/not-audio_url]

Duration: 17:55
On today’s show: can you become a millionaire as a freelancer? Podcast listener Suman wrote in with that simple yet not-so-simple question, and we do our best to reveal whether or not you can get rich working as a freela…
Can I Trust You? [not-audio_url] [/not-audio_url]

Duration: 44:06
On today’s show, how can you possibly hire other freelancers to help grow your business when it’s hard to know if you can trust them? After all, if someone you hire misses a deadline, you’re on the hook with your client.…
[Q&A] Can I Grow without Hiring? [not-audio_url] [/not-audio_url]

Duration: 15:50
On today’s Q&A episode, "Can you grow without hiring?" It’s a pretty tricky question we got from Tony—a freelance videographer in Paris, France. He wants to add graphic design, web design, SEO, social media, and many oth…
The Power of Referral Partners [not-audio_url] [/not-audio_url]

Duration: 52:47
On today's show, we get called out by our call-in guest, Erik. Here's the thing: Clay and I are always talking about finding referral partners—other freelancers or businesses who can send you new clients as a sort of tra…
Sole–Proprietor or LLC? [not-audio_url] [/not-audio_url]

Duration: 48:16
On today’s show, Molly Cox calls in with questions about the freelance business she started just six months ago. Top of mind for her: Should she stay a sole–proprietor or form an LLC? Before the legal terms tempt you to…