How To Charge Agency Rates as a Freelancer

How To Charge Agency Rates as a Freelancer

Author: Millo September 23, 2025 Duration: 21:59
Worried about raising your rates and losing clients? You're not alone. In this episode, Preston and Austin Church tackle one of the most common freelancer fears: how to increase pricing without damaging client relationships. But here's the twist—your clients might care about way more than just saving money. Austin shares eye-opening insights about client psychology, the hidden costs of replacing good freelancers, and why charging higher prices can actually earn you more respect. If you're planning to transition from freelancer to agency owner, this conversation will shift how you think about value, pricing strategy, and positioning yourself as an authority. Support our show sponsors → https://freelancetofounder.com/sponsors Submit your own question → https://freelancetofounder.com/ask Join Austin's Premium Community → ⁠https://www.freelancecake.com/community⁠ Get Austin's Book, Free Money → ⁠https://austin-l-church.kit.com/cf0feb3e27⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

There’s a common gap between working for yourself and truly building something that lasts, and Freelance to Founder lives in that space. This isn’t just theory; it’s a daily conversation for freelancers who are tired of the unpredictable income and ready to create a real business. Host Preston Lee draws from his own journey from freelancer to someone who has built and sold companies, and he brings that grounded perspective to every episode. Nearly every weekday, Preston is joined by other founders and entrepreneurs who’ve navigated the same path, breaking down the practical steps you can take to scale your solo operation. The call-in format means you’re hearing real questions from people in the trenches, facing the same client issues, pricing dilemmas, and growth plateaus you might be. Listening to this podcast feels like having a direct line to a supportive and experienced mastermind group, one that focuses on actionable strategies over vague inspiration. It’s for the designer, writer, developer, or consultant who’s ready to move beyond the feast-or-famine cycle and lay the foundation for something more substantial and sustainable. The discussions are candid, the advice is tested, and the goal is always clear: helping you transition from a solo practitioner to the founder of a thriving business.
Author: Language: English Episodes: 100

Freelance to Founder
Podcast Episodes
The Risk of Referrals [not-audio_url] [/not-audio_url]

Duration: 57:23
On today’s show, if you get most of your clients from referrals, is that a good thing? Or is your business at risk of failing? You’re about to hear a coaching call with Dwaynia, who’s calling in from Alabama in the USA.…
[Q&A] Can You Sell a Freelance Business? [not-audio_url] [/not-audio_url]

Duration: 15:20
On today’s Q&A episode - Nafeesa is wondering if there’s any way to keep the small, solo charm of her freelance business while also planning for an eventual exit. The real question: can you actually sell a freelance busi…
Do Lead Magnets Work? [not-audio_url] [/not-audio_url]

Duration: 50:17
On today’s show: Do lead magnets really work? Like, can you actually get new clients by giving away something for free first? Or are they a waste of your time? I’m flying solo today on a coaching call with Garrett—who ha…
[Q&A] Free Money [Part 2] [not-audio_url] [/not-audio_url]

Duration: 25:11
I am joined by special guest co-host Austin Church on today's show. He is a very talented freelancer and the author of the new book, Free Money. It's all about growing your revenue as a freelancer, and we talked today ab…
You're Dead Without a Vision [not-audio_url] [/not-audio_url]

Duration: 52:23
On today’s show: you’re dead without a vision for your business. That’s because without a vision—or a north star—to guide your business, you can very easily end up chasing the wrong things. In today’s episode, we chat wi…
[Q&A] Do Freelancers Need College? [not-audio_url] [/not-audio_url]

Duration: 12:30
On today’s Q&A Episode: Do you really need to go to college in order to be a successful freelancer? Listener Evan writes in to ask if he should invest in a master’s degree or skip the extra college. And we’ve got our bes…
Client Tool Craziness [not-audio_url] [/not-audio_url]

Duration: 49:24
On today’s show: should you spread yourself across each of your client’s project management tools? Or should you make them join yours? It’s a question Taylor’s facing as she grows her business. We spoke with Taylor about…
[Q&A] But...Should I Hire By the Hour? [not-audio_url] [/not-audio_url]

Duration: 16:43
On today’s Q&A episode, A former guest on the show, Jim, writes in with an important question: I know I shouldn’t charge by the hour, but shouldn’t I pay my subcontractors by the hour? You might be able to guess our answ…
Where Is Your Business Going? [not-audio_url] [/not-audio_url]

Duration: 50:53
Have you ever felt like you don’t know where you’re going in your business? It can be debilitating and frustrating. Not only that, but it can leave you spinning your wheels and wishing you knew what to do next to finally…
[Q&A] Free Money [Part 1] [not-audio_url] [/not-audio_url]

Duration: 22:26
I am joined by special guest co-host Austin Church on today's show. He is a very talented freelancer and the author of the new book, Free Money. It's all about growing your revenue as a freelancer, and we talked today ab…