Peak social media: The ads machine

Peak social media: The ads machine

Author: Financial Times July 4, 2023 Duration: 27:05

Mark Zuckerberg used advertising to turn Facebook into the first global social media giant, boasting 3bn users around the world. But today there are questions about the business model that has powered it for the past 15 years, and what Zuckerberg’s new focus on building the Metaverse means for the platform that started it all. Elaine Moore speaks to veteran Silicon Valley investor Roger McNamee, one-time advisor to Zuckerberg; writer and researcher Tim Hwang, author of Subprime Attention Crisis; and Steven Levy, editor at large at Wired and author of Facebook: The Inside Story. Meta declined a request for an interview for this episode, but directed us to their Q1 2023 earnings.


Presented by Elaine Moore. Produced by Edwin Lane and Josh Gabert-Doyon, Executive producer is Manuela Saragosa. Sound design by Breen Turner and Samantha Giovinco. Original music by Metaphor Music. The FT’s head of audio is Cheryl Brumley. Special thanks to Hannah Murphy


Clips: Meta, US Senate.


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Read a transcript of this episode on FT.com


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From the Financial Times, FT Tech Tonic steps beyond the breathless headlines and gadget launches to explore how technology is fundamentally reshaping our lives, economies, and social structures. This isn't just a series about the latest app; it's a deep, considered examination of the forces driving the digital age and their often unintended consequences. Each episode grapples with the complex interplay between innovation and its real-world impact, drawing on the FT's global reporting expertise to provide clarity and context. You'll hear conversations that dissect the power dynamics in Silicon Valley, investigate the ethical dilemmas of artificial intelligence, and explore how entrepreneurship is being redefined across different cultures. The podcast digs into the substance behind the hype, asking whether emerging technologies truly deliver on their promise to improve society or if they introduce new perils we are only beginning to understand. By weaving together threads from technology, business, and culture, the discussions offer a nuanced perspective that challenges simplistic narratives. Tune in for thoughtful analysis that connects the dots between boardroom strategies, algorithmic biases, and the everyday experiences that define our increasingly connected world.
Author: Language: English Episodes: 100

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