Auf dem Weg zu 1 Mio. MRR - EP 50 | Michael Kessler

Auf dem Weg zu 1 Mio. MRR - EP 50 | Michael Kessler

Author: Björn W. Schäfer | Entrepreneur, Business Angel & Book Author May 27, 2024 Duration: 37:42
💥 Auf dem Weg zu 1 Mio. MRR - mit dem "Mini-SAP" für Handwerksbetriebe 💥 In meiner neuesten Episode begrüße ich Michael Kessler, Founder & CEO von HERO Software. Hier einige Highlights unserer Unterhaltung: 1️⃣ 𝐏𝐫𝐨𝐝𝐮𝐤𝐭 𝐮𝐧𝐝 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 Michael führt kompakt durch sein "Mini-SAP" für Handwerksbetriebe, um Geschäftsabläufe umfassend zu digitalisieren. 2️⃣ 𝐊𝐮𝐧𝐝𝐞𝐧𝐚𝐤𝐪𝐮𝐢𝐬𝐞 𝐮𝐧𝐝 𝐌𝐚𝐫𝐤𝐭𝐩𝐞𝐧𝐞𝐭𝐫𝐚𝐭𝐢𝐨𝐧 Erfahre, wie der Fokus durch die geringen ACV auf Marketing-Led liegt. Für das zweite Segment ist ...

Funky Flywheels Show is a conversation for founders who have moved past the initial startup chaos and are now navigating the complex, costly stages of scaling a B2B SaaS or AI business in the DACH region, specifically those between one and ten million in annual recurring revenue. Hosted by Björn W. Schäfer, an entrepreneur, business angel, and author, this podcast digs into the operational realities that can stall growth and burn cash. You’ll hear frank discussions focused on the most expensive pitfalls, like building what he calls "Fake Sales Teams"-where founders hire a few sellers but still close most deals themselves, creating expensive revenue theater without a real engine. Another critical topic is "Symbolic Sales Leadership," where a seemingly perfect hire with a strong CV fails to deliver impact, costing a company a critical year and significant resources. This isn't about high-level theory; it's a practical, grounded look at sales and go-to-market execution for the scaling phase. Each episode aims to identify these specific friction points and explore actionable strategies to overcome them, making the podcast a resource for founders facing the tangible pressures of building a sustainable, growing company.
Author: Language: English Episodes: 100

Funky Flywheels Show – der Podcast für B2B SaaS- & AI-Founder zwischen 1–10 Mio. ARR.
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