CUSTOM, SPICED, MEDDICC - 3 Sales Frameworks im Vergleich | Summer Break Best Of - EP 168 | Björn W. Schäfer

CUSTOM, SPICED, MEDDICC - 3 Sales Frameworks im Vergleich | Summer Break Best Of - EP 168 | Björn W. Schäfer

Author: Björn W. Schäfer | Unternehmer, Business Angel, Bestseller-Autor und Trusted Advisor August 16, 2026 Duration: 19:16
Feedback, please 👋 Ein CS-Team stuft einen Account als Kündigungsrisiko ein — und niemand im Raum kann sagen, welches wirtschaftliche Ziel der Kunde beim Kauf eigentlich verfolgte. Sales hätte es wissen müssen. Dokumentiert ist es, wenn überhaupt, "irgendwo in HubSpot". Björn W. Schäfer zeigt in dieser Folge, warum das kein Qualifizierungsproblem ist, sondern ein strukturelles: Marketing, Sales, Customer Success und Produkt sprechen im selben Unternehmen vier verschiedene Sprachen über dens...

Funky Flywheels Show is a conversation for founders who have moved past the initial startup chaos and are now navigating the complex, costly stages of scaling a B2B SaaS or AI business in the DACH region, specifically those between one and ten million in annual recurring revenue. Hosted by Björn W. Schäfer, an entrepreneur, business angel, and author, this podcast digs into the operational realities that can stall growth and burn cash. You’ll hear frank discussions focused on the most expensive pitfalls, like building what he calls "Fake Sales Teams"-where founders hire a few sellers but still close most deals themselves, creating expensive revenue theater without a real engine. Another critical topic is "Symbolic Sales Leadership," where a seemingly perfect hire with a strong CV fails to deliver impact, costing a company a critical year and significant resources. This isn't about high-level theory; it's a practical, grounded look at sales and go-to-market execution for the scaling phase. Each episode aims to identify these specific friction points and explore actionable strategies to overcome them, making the podcast a resource for founders facing the tangible pressures of building a sustainable, growing company.
Author: Language: German Episodes: 50

Funky Sales Show | Der Podcast für modernen B2B-Vertrieb und Management
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