Feature Adoption als Leading Indicator für Customer Impact - EP 54 | Lena Theres Zimmermann

Feature Adoption als Leading Indicator für Customer Impact - EP 54 | Lena Theres Zimmermann

Author: Björn W. Schäfer | Entrepreneur, Business Angel & Book Author June 24, 2024 Duration: 29:21
Portfolio Success Plans waren lediglich der Einstieg… ...darüber hinaus haben Lena Theres Zimmermann von Pleo und ich noch eine Vielzahl weiterer Themen rund um Customer Success vertieft, u.a. warum wir beide keine Fans von NPS sind wie ich aus der Messung der Feature Adoption Leading Indicators for Retention ableiten kann warum Customer Success und Sales das perfekte Tandem sind und die unterschiedlichen Rollen nicht in einer Person liegen sollten welche Haltung Post-Sales wichtig ist un...

Funky Flywheels Show is a conversation for founders who have moved past the initial startup chaos and are now navigating the complex, costly stages of scaling a B2B SaaS or AI business in the DACH region, specifically those between one and ten million in annual recurring revenue. Hosted by Björn W. Schäfer, an entrepreneur, business angel, and author, this podcast digs into the operational realities that can stall growth and burn cash. You’ll hear frank discussions focused on the most expensive pitfalls, like building what he calls "Fake Sales Teams"-where founders hire a few sellers but still close most deals themselves, creating expensive revenue theater without a real engine. Another critical topic is "Symbolic Sales Leadership," where a seemingly perfect hire with a strong CV fails to deliver impact, costing a company a critical year and significant resources. This isn't about high-level theory; it's a practical, grounded look at sales and go-to-market execution for the scaling phase. Each episode aims to identify these specific friction points and explore actionable strategies to overcome them, making the podcast a resource for founders facing the tangible pressures of building a sustainable, growing company.
Author: Language: English Episodes: 100

Funky Flywheels Show – der Podcast für B2B SaaS- & AI-Founder zwischen 1–10 Mio. ARR.
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