Lead Velocity Rate - DER wichtigste Frühindikator für Wachstum | Summer Break Best Of -  EP 170 | Björn W. Schäfer

Lead Velocity Rate - DER wichtigste Frühindikator für Wachstum | Summer Break Best Of - EP 170 | Björn W. Schäfer

Author: Björn W. Schäfer | Unternehmer, Business Angel, Bestseller-Autor und Trusted Advisor August 30, 2026 Duration: 11:25
Feedback, please 👋 Frage Revenue-Leader nach ihrer wichtigsten Steuerungskennzahl, und die Antwort ist fast immer dieselbe: Leads. Mal MQLs, mal SQLs, mal SALs — am Ende doch nur Leads. Björn W. Schäfer erklärt in dieser Folge, warum das die falsche Zahl ist: Leads zeigen, was bereits passiert ist. Sie sind eine Aktivitätskennzahl, kein Wachstumsindikator — und wer 200 Leads im Monat generiert, kann trotzdem im Wachstum stagnieren, wenn diese Leads nicht zum ICP passen. Stattdessen zeigt er d...

Funky Flywheels Show is a conversation for founders who have moved past the initial startup chaos and are now navigating the complex, costly stages of scaling a B2B SaaS or AI business in the DACH region, specifically those between one and ten million in annual recurring revenue. Hosted by Björn W. Schäfer, an entrepreneur, business angel, and author, this podcast digs into the operational realities that can stall growth and burn cash. You’ll hear frank discussions focused on the most expensive pitfalls, like building what he calls "Fake Sales Teams"-where founders hire a few sellers but still close most deals themselves, creating expensive revenue theater without a real engine. Another critical topic is "Symbolic Sales Leadership," where a seemingly perfect hire with a strong CV fails to deliver impact, costing a company a critical year and significant resources. This isn't about high-level theory; it's a practical, grounded look at sales and go-to-market execution for the scaling phase. Each episode aims to identify these specific friction points and explore actionable strategies to overcome them, making the podcast a resource for founders facing the tangible pressures of building a sustainable, growing company.
Author: Language: German Episodes: 50

Funky Sales Show | Der Podcast für modernen B2B-Vertrieb und Management
Podcast Episodes