MEDDIC: So wird das Revenue-Framework zur gemeinsamen Sprache für Marketing, Sales, CS und Produkt - EP 114 🇩🇪 | Classics mit Michael Rap

MEDDIC: So wird das Revenue-Framework zur gemeinsamen Sprache für Marketing, Sales, CS und Produkt - EP 114 🇩🇪 | Classics mit Michael Rap

Author: Björn W. Schäfer | Entrepreneur, Business Angel & Book Author August 10, 2025 Duration: 34:30
[Diese Folge wurde ursprünglich im März 2024 veröffentlicht und inspirierte den Discovery- und Qualification-Teil meines Bestseller-Buches "Funky Flywheels", in dem ich MEDDIC, SPICED und mein eigenes CUSTOM Framework detailliert gegenüberstelle.] In dieser Folge spreche ich mit Michael Rapp über das MEDDIC Framework – nicht nur als Sales-Tool, sondern als unternehmensweite Revenue-Sprache. Ein Deep-Dive in systematische Opportunity-Qualification und warum die meisten Unternehmen das Potenzia...

Funky Flywheels Show is a conversation for founders who have moved past the initial startup chaos and are now navigating the complex, costly stages of scaling a B2B SaaS or AI business in the DACH region, specifically those between one and ten million in annual recurring revenue. Hosted by Björn W. Schäfer, an entrepreneur, business angel, and author, this podcast digs into the operational realities that can stall growth and burn cash. You’ll hear frank discussions focused on the most expensive pitfalls, like building what he calls "Fake Sales Teams"-where founders hire a few sellers but still close most deals themselves, creating expensive revenue theater without a real engine. Another critical topic is "Symbolic Sales Leadership," where a seemingly perfect hire with a strong CV fails to deliver impact, costing a company a critical year and significant resources. This isn't about high-level theory; it's a practical, grounded look at sales and go-to-market execution for the scaling phase. Each episode aims to identify these specific friction points and explore actionable strategies to overcome them, making the podcast a resource for founders facing the tangible pressures of building a sustainable, growing company.
Author: Language: English Episodes: 100

Funky Flywheels Show – der Podcast für B2B SaaS- & AI-Founder zwischen 1–10 Mio. ARR.
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