Sales-Kultur: Vom Zufallsprodukt zum Performance-Element - EP 161 | Björn W. Schäfer

Sales-Kultur: Vom Zufallsprodukt zum Performance-Element - EP 161 | Björn W. Schäfer

Author: Björn W. Schäfer | Unternehmer, Business Angel, Bestseller-Autor und Trusted Advisor July 5, 2026 Duration: 12:58
Feedback, please 👋 Saleskultur ist in den meisten Startups ein Zufallsprodukt – geprägt durch die Persönlichkeit der Gründerin, die ersten Reps, die frühen Gewohnheiten. Selten hat jemand gefragt: Ist das die Kultur, die wir wollen? Und ist das die Kultur, die weiteres Wachstum trägt? In dieser Folge zeigt Björn W. Schäfer, wie man den Status quo diagnostiziert – toxisch, gesund oder bereits performant – was beim Übergabemoment an Commercial Leadership strukturell schiefgeht und warum eine st...

Funky Flywheels Show is a conversation for founders who have moved past the initial startup chaos and are now navigating the complex, costly stages of scaling a B2B SaaS or AI business in the DACH region, specifically those between one and ten million in annual recurring revenue. Hosted by Björn W. Schäfer, an entrepreneur, business angel, and author, this podcast digs into the operational realities that can stall growth and burn cash. You’ll hear frank discussions focused on the most expensive pitfalls, like building what he calls "Fake Sales Teams"-where founders hire a few sellers but still close most deals themselves, creating expensive revenue theater without a real engine. Another critical topic is "Symbolic Sales Leadership," where a seemingly perfect hire with a strong CV fails to deliver impact, costing a company a critical year and significant resources. This isn't about high-level theory; it's a practical, grounded look at sales and go-to-market execution for the scaling phase. Each episode aims to identify these specific friction points and explore actionable strategies to overcome them, making the podcast a resource for founders facing the tangible pressures of building a sustainable, growing company.
Author: Language: German Episodes: 50

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