The 10M Founder-Led Sales Secrets VCs Hide From You - EP 110 🇬🇧 | Classics with Seth DeHart

The 10M Founder-Led Sales Secrets VCs Hide From You - EP 110 🇬🇧 | Classics with Seth DeHart

Author: Björn W. Schäfer | Entrepreneur, Business Angel & Book Author July 13, 2025 Duration: 49:33
[This episode was initially published in February 2024 and remains a timeless deep dive into the most critical phase of any B2B startup.] In this episode, I'm talking with Seth DeHart – Serial Sales Leader, Advisor, and author of the legendary Point Nine "First Sales Hire" article. A conversation about the most challenging transition in B2B scaling: When and how to move from Founder-Led Sales to your first scalable sales organisation. What you'll learn: The Network Reality: Why Founder-Led S...

Funky Flywheels Show is a conversation for founders who have moved past the initial startup chaos and are now navigating the complex, costly stages of scaling a B2B SaaS or AI business in the DACH region, specifically those between one and ten million in annual recurring revenue. Hosted by Björn W. Schäfer, an entrepreneur, business angel, and author, this podcast digs into the operational realities that can stall growth and burn cash. You’ll hear frank discussions focused on the most expensive pitfalls, like building what he calls "Fake Sales Teams"-where founders hire a few sellers but still close most deals themselves, creating expensive revenue theater without a real engine. Another critical topic is "Symbolic Sales Leadership," where a seemingly perfect hire with a strong CV fails to deliver impact, costing a company a critical year and significant resources. This isn't about high-level theory; it's a practical, grounded look at sales and go-to-market execution for the scaling phase. Each episode aims to identify these specific friction points and explore actionable strategies to overcome them, making the podcast a resource for founders facing the tangible pressures of building a sustainable, growing company.
Author: Language: English Episodes: 100

Funky Flywheels Show – der Podcast für B2B SaaS- & AI-Founder zwischen 1–10 Mio. ARR.
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