Karl Foster - Why Most AI Projects Fail: Sport Alliance's Head of AI on Change Management vs Technology

Karl Foster - Why Most AI Projects Fail: Sport Alliance's Head of AI on Change Management vs Technology

Author: Eric Malzone May 29, 2026 Duration: 47:27
In this episode of The Future of Fitness, host Eric Malzone sits down with Karl Foster, Head of Artificial Intelligence at Sport Alliance, to bridge the massive gap between AI marketing hype and operational reality in the fitness sector. Drawing from his unique trajectory from personal trainer to CTO and global AI leader, Foster reveals how Sport Alliance's native CRM and ERP integrations—Perfect AI and Magic AI—are redefining the member journey. He outlines the critical distinction between p...

Eric Malzone has spent over fourteen years working within the fitness world, and in his Future of Fitness podcast, he channels that experience into conversations that feel more like strategic planning sessions than simple interviews. Each episode connects you directly with the people actively reshaping what health and wellness mean today-founders launching disruptive tech, investors spotting the next big trend, and executives steering major brands through rapid change. The discussions move beyond workout tips to explore the real business of fitness, tackling how entrepreneurship intersects with wellbeing, what emerging technologies are actually viable, and where the industry might be headed next. This isn't about generic inspiration; it's a grounded look at the mechanics of moving an entire field forward. By listening, you gain access to unfiltered insights from those making decisions at the highest levels, all through the perspective of a host who is both a seasoned coach and a pragmatic business advisor. Tune in for a clear-eyed view of the innovation, challenges, and opportunities defining the modern fitness landscape.
Author: Language: English Episodes: 50

Future of Fitness
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