Karl Sanft  - COVID, Bankruptcy, and Back: The 24 Hour Fitness Turnaround

Karl Sanft - COVID, Bankruptcy, and Back: The 24 Hour Fitness Turnaround

Author: Eric Malzone April 6, 2026 Duration: 49:36
In this conversation, 24 Hour Fitness CEO Karl Sanft opens up about steering the iconic brand through a once‑in‑a‑generation pandemic, bankruptcy, and a full operational turnaround—only to welcome back founder Mark Mastrov as executive chair. Karl shares why shifting from an "access" to a "usage" model during COVID became a defining moment, how private equity sharpened his leadership edge, and why doubling down on the middle‑market (great strength floors at a $30–$50 price point) is the winni...

Eric Malzone has spent over fourteen years working within the fitness world, and in his Future of Fitness podcast, he channels that experience into conversations that feel more like strategic planning sessions than simple interviews. Each episode connects you directly with the people actively reshaping what health and wellness mean today-founders launching disruptive tech, investors spotting the next big trend, and executives steering major brands through rapid change. The discussions move beyond workout tips to explore the real business of fitness, tackling how entrepreneurship intersects with wellbeing, what emerging technologies are actually viable, and where the industry might be headed next. This isn't about generic inspiration; it's a grounded look at the mechanics of moving an entire field forward. By listening, you gain access to unfiltered insights from those making decisions at the highest levels, all through the perspective of a host who is both a seasoned coach and a pragmatic business advisor. Tune in for a clear-eyed view of the innovation, challenges, and opportunities defining the modern fitness landscape.
Author: Language: English Episodes: 50

Future of Fitness
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