Planet Fitness, UFIT & Orange Theory Insider JJ Creegan on What's Really Working in Fitness Right Now

Planet Fitness, UFIT & Orange Theory Insider JJ Creegan on What's Really Working in Fitness Right Now

Author: Eric Malzone August 9, 2026 Duration: 41:41
JJ Creegan has helped build three of the biggest names in fitness — Planet Fitness, UFIT, and Orange Theory — and now works as a fractional COO/CEO helping emerging brands scale. In this episode, he and Eric dig into the K-shaped fitness economy, why the industry is "data rich but knowledge poor," and the exact visit-frequency formula that predicts member retention. They also cover the state of boutique fitness, the Pilates consolidation wave coming, and why the walls between fitness, medicin...

Eric Malzone has spent over fourteen years working within the fitness world, and in his Future of Fitness podcast, he channels that experience into conversations that feel more like strategic planning sessions than simple interviews. Each episode connects you directly with the people actively reshaping what health and wellness mean today-founders launching disruptive tech, investors spotting the next big trend, and executives steering major brands through rapid change. The discussions move beyond workout tips to explore the real business of fitness, tackling how entrepreneurship intersects with wellbeing, what emerging technologies are actually viable, and where the industry might be headed next. This isn't about generic inspiration; it's a grounded look at the mechanics of moving an entire field forward. By listening, you gain access to unfiltered insights from those making decisions at the highest levels, all through the perspective of a host who is both a seasoned coach and a pragmatic business advisor. Tune in for a clear-eyed view of the innovation, challenges, and opportunities defining the modern fitness landscape.
Author: Language: English Episodes: 50

Future of Fitness
Podcast Episodes
Mark Fisher - The Gym Owner's AI Stack: A Framework for 2026 [not-audio_url] [/not-audio_url]

Duration: 58:32
In this episode, Eric Malzone sits down with Mark Fisher to dig into the messy, exciting reality of AI for brick-and-mortar gym owners, from overhyped agents and AI bubbles to very real, practical use cases that actually…